World’s First Crypto Cruise Ship To Set Sail

World's First Crypto Cruise Ship To Set Sail

By RTTNews Staff Writer | Published: 10/15/2020 10:10 AM ET

Ocean Builders is set to launch the world's first Crypto Cruise Ship named aptly as 'SATOSHI' for passionate crypto entrepreneurs to live and work in a crypto friendly environment. All on board businesses will accept bitcoin, US dollars, and other forms of payment.

MS Satoshi will provide a business focused environment where crypto entrepreneurs can relocate existing business, set up a new global head office, or start a new business with the support of an environment of like-minded entrepreneurs.

Chad Elwartowski, COO of Ocean Builders, says, "We look forward to creating a hub for technology and innovation here in Panama. Our goal is to figure out how to live sustainably on the sea and chart new waters in this new frontier."

MS Satoshi is welcoming everyone from digital nomads, cryptocurrency enthusiasts, expats, researchers, and entrepreneurs to Youtube influencers, startup teams, and established businesses to the office space available on board.

The Crypto Cruise Ship is being prepared to set sail from the Mediterranean and anchor in the Gulf of Panama. The 804 foot, 777 cabin ship, with a capacity of 2020 people plus crew and crew quarters, will be anchored a 30-minute ferry ride away from International hub, Panama City in the calm waters of the Gulf of Panama.

The cruise ship will also have all other facilities such as multiple restaurants, a theatre, casino, gym and wellness areas. The ship will be used for residency, tourism, research, and office space. It will also provide an incubator environment for entrepreneurs. Residents will pay an ongoing fee for the upkeep of the ship and amenities.

According to Ocean World, this could be the start of a modern floating Venice of the Americas and an important hub of innovation in the world, just like the man-made island of Venice Italy became an important center of commerce in the old world.

Ocean Builders will begin auctioning off the first batch of 200 rooms or cabins on November 5, 2020 to those interested in owning a permanent residence on the ship. Cabins are tentatively priced between $25,000 and $50,000.

The bidding for the rooms will close on November 28, 2020. The winning bids will be announced in the following week, with move in starting in January 2021. Vacation rentals will also be available.

Elwartowski, an American bitcoin entrepreneur, is also pioneering a movement called Seasteading, the concept of creating permanent dwellings at sea outside the territory claimed by government. Ocean Builders is currently building "floating, off-grid SeaPod homes on the Caribbean coast of Panama and they will begin building on the Pacific side as well.

For comments and feedback contact: editorial@rttnews.com

ecosystem for entrepreneurs
Markethive Advertisement

Article written by an RTT News Staff Writer, and posted on the RTT News.com website.

Article reposted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Nutritional Vitamin Supplements

Nutritional Vitamin Supplements

Nutritional vitamin supplements and vitamin nutritional supplements are among the most important things you can do for the overall health of your mind and body. Taking quality broad-spectrum nutritional vitamin supplements on a regular basis can ensure that your body has enough of the nutrients needed to perform and function the way it’s supposed to.

Since we are now living longer, we want the years to be active ones filled with energy and vitality and free from disease, especially the “Chinese”” virus. Ideally, the source of vitamins, minerals and nutrients should be from your diet. However, poor food choices, processed foods, sodas and excess sweets have become the norm for millions of people around the world. Besides, even with a well-balanced diet, studies find that food nutrient values have been declining for decades because of soil depletion.

Choosing one of the high-quality nutritional vitamin supplements helps fill the ‘gaps’ in nutrition that everyone has. The ingredients used in vitamin nutritional supplements can be one of two types, either natural or synthetic. Numerous studies have shown that the natural nutritional vitamin supplements have a higher potency than the synthetic ingredients. However, since the synthetic ingredients are cheaper, most manufacturers use synthetic ingredients. It’s no wonder that studies done based on the cheap one-a-day vitamins show that little if any benefits will be obtained using these products.

The essential nutrients that the body requires are extensive and are much more than just vitamins and minerals. High quality daily nutritional vitamin supplements should include amino acids like L-Carnosine, alpha lipoic acid and acetyl L-Carnitine that provide proven benefits. Other anti-aging nutrients backed by studies that the body needs and will use are antioxidants such as quercetin, bioflavanoids, certain herbal extracts, enzymes to improve the vitamin nutritional supplements absorbability and so on. And these nutrients must be in the correct proportions to each other.

There are manufacturers that design and make supplements available online that provide the broad-spectrum nutritional vitamin supplements at reasonable prices. Instead of looking for the cheapest, look for the best value. There is one manufacturer in particular that uses pharmaceutical grade ingredients, many supported by clinical studies and at very reasonable prices. Ingredients are even linked to relevant clinical studies on their website. The ‘delivery’ system used is called ‘enteric coating’ which allows absorption to take place in the small intestines instead of the stomach since stomach acids destroy most of the nutrients.

Taking quality vitamin nutritional supplements should be about better health and energy, freedom from illness, improved sexual vigor and slowing the aging process. Learn as much as you can about ways you can help protect yourself from premature aging and the role that nutritional vitamin supplements will have in your health every day. Eat as healthy as you can, stay active, get sufficient quality sleep and keep taking the best nutritional supplements you can find.

To learn more about nutritional vitamin supplements, visit My Healthful Choice Wellness Store.

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

I would not short’ Bitcoin buy the dip zone now 11K says Tone Vays

‘I would not short’ — Bitcoin buy the dip zone now $11K, says Tone Vays

The veteran trader says bullish trends make shorting the current correction a dangerous move, and the dip “may already be over.”


Image courtesy of CoinTelegraph

            OCT 15, 2020

Bitcoin (BTC) is bullish in three key areas and a “perfect” buy-in is now no lower than $11,000, popular trader Tone Vays says.

In the latest edition of his Trading Bitcoin YouTube series on Oct. 14, Vays presented an optimistic take on the Bitcoin price, which he argues has barely any bearish characteristics.

Vays: $11,000 zone is “perfect” dip

Examining the weekly and daily charts, Vays noted that there was little reason to expect a significant pullback beyond a “one to four-candle correction.”

This is ongoing, with BTC/USD consolidating its gains from earlier in the week. Should this period last no longer than four days as Vays predicts, he said that he would look to “buy the dip” at $11,000.

“I would be looking to buy the dip or buy the breakout, but I don’t know which one it’s going to be,” he summarized.

“So if I am to buy the dip, where would the perfect dip be? Well, the perfect dip would be… around $11,000.”

definitive guide to swing trading stocks
Advertisement

The advice came immediately after a warning not to short the current correction — a further indication that expectations remain skewed to the upside.

The trend towards $11,000 may also break down early, in which case a buy area of between $11,537 and $11,570 would be suitable, says Vays, pointing to two technical highs from previous daily candles.

BTC/USD 1-week daily price chart
BTC/USD 1-week daily price chart. Source: Coin360 (Click image for larger view)

Big buys fuel BTC bulls

Along with Bitcoin’s weekly and daily charts, new corporate buys are buoying Vays’ bullish view, but he is not alone.

As Cointelegraph reported, a number of analysts and traders, along with existing Bitcoin business executives, are becoming increasingly convinced that a watershed price moment is incoming.

Corporate interest, in particular, was highlighted by Grayscale CEO Barry Silbert this week, being followed by fund manager Dan Tapeiro.

A spike in Bitcoin futures interest further cements a return of institutional interest.

Long-term indicators complement the picture, with stock-to-flow performance on schedule and fundamentals such as hash rate lingering near all-time highs. Under current estimates, network difficulty will hit a new record at its next adjustment in two days’ time.

Original article posted on the CoinTelegraph.com site, by William Suberg.

Article re-posted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Pernicious Anemia – Caused by Vitamin B12 Deficiency

Pernicious Anemia – Caused by Vitamin B12 Deficiency

There are many articles found on the Internet regarding the importance of vitamin b12. Articles on the affects of vitamin b12 deficiency are even more readily found. I’ve compiled a few of the articles I’ve found while searching Google for "vitamin b12 deficiency." Some of these articles are listed below.

During my search, I’ve yet to find an article that says vitamin b12 is not an important vitamin. All of the articles I’ve read during my searches have stated the seriousness of a deficiency of vitamin b12. Before we get into the articles lets take a look at some of the vitamin b12 deficiency symptoms.

Vitamin B12 deficiency symptoms, like those of many other treatable health conditions, can be virtually identical to age dementia symptoms, senile dementia symptoms and Alzheimer symptoms. As many as 20% of people over age 65 have low Vitamin B12 levels. Correcting the deficiency can help older people resume a full and normal lives.

Vitamin B12 deficiency symptoms include:

  • Loss of appetite
  • Diarrhea
  • Numbness and tingling of hands and feet
  • Paleness
  • Shortness of breath
  • Fatigue
  • Weakness
  • Sore mouth and tongue
  • Confusion or change in mental status in severe or advanced cases. This is sometimes confused with dementia. More importantly, even a moderate deficiency of this important vitamin and its counterpart, folic acid, may ultimate contribute to the onset of Alzheimer disease or other related dementia.

The absorption of dietary vitamin B12 occurs in the small intestine and requires a secretion from the stomach known as intrinsic factor. If intrinsic factor is deficient, absorption of vitamin B12 is severely diminished. Vitamin B12 deficiency impairs the body’s ability to make blood, accelerates blood cell destruction, and damages the nervous system. The result is pernicious anemia (PA).[1]

Pernicious anemia (per-NISH-us uh-NEE-me-uh) is a condition in which the body does not make enough red blood cells due to a lack of vitamin B12 in the body. It usually occurs in people whose bodies have lost the ability to absorb vitamin B12 from food.[2]

Low stomach acid, known as hypochlorhydria, interferes with the absorption of B12 from food but not from supplements. Aging is associated with a decrease in the normal secretion of stomach acid. As a result, some older people with normal levels of intrinsic factor and with no clear cause for malabsorption will become vitamin B12-deficient unless they take at least a few micrograms per day of vitamin B12 from supplements.

From U.S. Army Health Clinic, Darmstadt, Germany.

Vitamin B12 (cobalamin) deficiency is a common cause of macrocytic anemia and has been implicated in a spectrum of neuropsychiatric disorders. The role of B12 deficiency in hyperhomocysteinemia and the promotion of atherosclerosis is only now being explored. Diagnosis of vitamin B12 deficiency is typically based on measurement of serum vitamin B12 levels; however, about 50 percent of patients with subclinical disease have normal B12 levels. A more sensitive method of screening for vitamin B12 deficiency is measurement of serum methylmalonic acid and homocysteine levels, which are increased early in vitamin B12 deficiency. Use of the Schilling test for detection of pernicious anemia has been supplanted for the most part by serologic testing for parietal cell and intrinsic factor antibodies. Contrary to prevailing medical practice, studies show that supplementation with oral vitamin B12 is a safe and effective treatment for the B12 deficiency state. Even when intrinsic factor is not present to aid in the absorption of vitamin B12 (pernicious anemia) or in other diseases that affect the usual absorption sites in the terminal ileum, oral therapy remains effective.[3]

From the Department of Internal Medicine, New York University School of Medicine.

Recent evidence suggests that vitamin B12 deficiency in the elderly is more than classic pernicious anemia. Instead, it is a continuum from negative B12 balance to frank deficiency, which can be detected by low serum B12 levels long before changes occur in hemoglobin levels. Current findings in the literature suggest that subtle B12 deficiency is indeed clinically significant. Treatment may prevent significant neurologic and/or hematologic disease.[4]

From the University of Illinois College of Medicine, Peoria.

Low serum vitamin B12 levels are not uncommon in the elderly. Patients with vitamin B12 deficiency manifest a spectrum of clinical findings. Pernicious anemia and malabsorption syndrome are the usual causes of vitamin B12 deficiency. Pernicious anemia is confirmed by the presence of intrinsic factor blocking antibody or abnormal results on the Schilling test. Patients with neuropsychiatric symptoms of vitamin B12 deficiency may have a normal Schilling test and no evidence of macrocytic anemia. In such patients, vitamin B12 deficiency is confirmed by determining serum levels of homocysteine and methylmalonic acid.[5]

From all of my research, pernicious anemia is usually easy to treat with vitamin B12 supplements or shots, although some people develop permanent nerve damage before they find out they have the disease and get treatment. Since pernicious anemia does increase the risk of developing stomach cancer, doctors may do periodic cancer tests to check for it. Overall, however, people with pernicious anemia who get proper lifelong treatment can have a normal life span.

I’m not a doctor or even a healthcare professional, but I am a thinker and I do a lot of research. Because of my age, I’m trying to prevent issues that may arise as a result of the aging process. With that in mind, I’ve taken the initiative to research pernicious anemia, a fairly common condition in the aging process.

If you or someone you know is affected by this condition, spend some time doing the research on your own. There are many b12 supplements, but not many have the same patented delivery system as TriVita’s® Sublingual Vitamin B12, a safe and effective means of getting vitamin b12 into your body. You can learn more about Vitamin B12 Deficiency by clicking on the previous link.

REFERENCES:

[1] https://www.publix.com/wellness/notes/Display.do?id=Concern&childId=Vitamin_B12_Deficiency

[2] https://www.medicinenet.com/pernicious_anemia/article.htm

[3] PMID: 12643357 [PubMed – indexed for MEDLINE], https://www.ncbi.nlm.nih.gov/pubmed/12643357?ordinalpos=1&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_DiscoveryPanel.Pubmed_Discovery_RA&linkpos=2&log$=relatedreviews&logdbfrom=pubmed

[4] PMID: 2680773 [PubMed – indexed for MEDLINE], https://www.ncbi.nlm.nih.gov/pubmed/2680773?ordinalpos=16&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_DefaultReportPanel.Pubmed_RVDocSum

[5]PMID: 2278533 [PubMed – indexed for MEDLINE], https://www.ncbi.nlm.nih.gov/pubmed/2278533?ordinalpos=2&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_DefaultReportPanel.Pubmed_RVDocSum

pernicious anemia

After further review and research, vitamin b12 is an important nutrient to help in the prevention of several diseases.

Pernicious anemia is a decrease in red blood cells that occurs when the body cannot properly absorb vitamin B12 from the gastrointestinal tract. Vitamin B12 is necessary for the formation of red blood cells.

Pernicious anemia is caused by a lack of intrinsic factor. Intrinsic factor is a protein produced by the stomach that helps the body absorb vitamin B12. When stomach does not have enough intrinsic factor, it cannot properly absorb the vitamin. Nerve and blood cells need vitamin B12 to function properly.

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Crypto Analyst: 90 Chance Bitcoin BTC Never Closes Below 11k

Crypto Analyst: 90% Chance Bitcoin (BTC) Never Closes Below $11k

John P. Njui   •   BITCOIN (BTC) NEWS   •   OCTOBER 13, 2020

In brief:

  • Timothy Peterson of Cane Island Alternative Advisors has given Bitcoin a 90% chance at staying above $11k
  • Bitcoin’s lowest price forward is $11,004 using Metcalfe’s law
  • Mr. Peterson has used Metcalfe’s law to correctly forecast Bitcoin’s price movement since 2018
  • He has predicted that Bitcoin will be valued at $12k by November 30th, 2020

In an October 11th Twitter thread, Crypto Analyst Timothy Peterson forecasted that Bitcoin had a 90% chance of continuing to trade above $11k and never dropping below this value ever again.

For his analysis of Bitcoin, Mr. Peterson has continually used Metcalfe’s law. By using this law, he has calculated that Bitcoin’s lowest price moving forward is approximately $11,004. Below is Mr. Peterson’s first tweet in the informative Bitcoin thread that provides a clear illustration of his method of analysis.

Bitcoin’s #10kCountdown on Twitter

Additionally and from around June this year, Mr. Peterson has used the #10kCountdown hashtag on Twitter to demonstrate his use of Metcalfe’s law to forecast Bitcoin’s journey towards $10k. He correctly predicted that Bitcoin would successfully break this psychological price zone and turn it into a support zone.

Bitcoin at $12k By November 30th

In the aforementioned 10 part twitter thread, Mr. Peterson gives a $12k forecast for Bitcoin by November 30th this year using his Metcalfe’s model.

On November 30th, 2020, #Bitcoin ‘s price will be at or above $12,000 (90% probability). Write it down, screenshot it, whatever. I don’t care if you believe me or not.

Metcalfe’s law is a mathematical and scientific fact, like gravity and E=mc2. I wrote 80+ pages of #bitcoin research backed by thousands of pages of supporting financial economics, as well as taught 2 semesters of MBA courses on network valuation.

Anyone interested in learning more about his Metcalfe model, Mr. Peterson has provided this link to his publicly available research papers on Bitcoin and its valuation using Metcalfe’s law. Mr. Peterson has also used the Metcalfe model to forecast the value of other digital assets such as ChainLink (LINK), Ethereum (ETH) and XRP.

definitive guide to swing trading stocks
Markethive Advertisement

Original article posted on the EthereumWorldNews.com site, by John P. Njui.

Article re-posted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

BitMEX Operator Appoints Compliance Head To Resolve Regulatory Issues

BitMEX Operator Appoints Compliance Head To Resolve Regulatory Issues

By RTTNews Staff Writer | Published: 10/13/2020 10:27 AM ET

100x Group, the holding group for HDR Global Trading Ltd., owner and operator of the Bitcoin Mercantile Exchange or BitMEX platform, has appointed Malcolm Wright as the chief compliance officer.

This is expected to enable the crypto derivatives exchange to effectively handle and resolve the issues arising from the recent legal filings and regulatory crackdown against it. This appointment will also help BitMEX in their move towards completion of the User Verification Programme and further enhance its compliance function.

While leading 100x Group's compliance efforts globally, Wright will report directly to Vivien Khoo, Interim Chief Executive Officer and Chief Operating Officer.

"For me, compliance is non-negotiable, and a prerequisite for exchanges to be embraced by regulators and institutional investors alike," said Wright.

Wright is a international speaker on a variety of related topics, in particular the Financial Action Task Force (FATF) Recommendations for Virtual Asset Service Providers (VASPs). He brings in an extensive background in compliance and anti-money laundering (AML).

Wright also sits on a number of international committees and currently chairs the Advisory Council and AML Working Group at Global Digital Finance, an industry-led initiative in defining codes of conduct and best practices for the virtual asset industry.

This appointment is in addition to the leadership changes made at 100x Group last week on the back of regulatory and legal issues at BitMEX.

The co-founders, CEO Arthur Hayes and CTO Samuel Reed, withdrew from all executive management responsibilities. Another Co-Founder Ben Delo will also not hold executive positions in the 100x Group, along with Hayes and Reed. Additionally, Greg Dwyer took leave of absence from his role as Head of Business Development. It also named Chief Operating Officer Vivien Khoo as the Interim CEO.

Hayes, Reed and Delo operate BitMEX's platform through a maze of corporate entities. These entities are HDR Global Trading Ltd., 100x Holding Ltd., ABS Global Trading Ltd., Shine Effort Inc Ltd., and HDR Global Services (Bermuda) Ltd. (BitMEX).

Hayes, Reed, Delo and Dwyer are facing jail term of five years after being indicted by the U.S. Attorney for the District of New York last week on federal charges of violating the Bank Secrecy Act and conspiracy to violate the Bank Secrecy Act.

Simultaneously, Hayes, Reed, Delo and the five related entities have also been charged by the U.S. Commodity Futures Trading Commission (CFTC) for illegally operating an unregistered trading platform and for violating the anti-money laundering regulations.

For comments and feedback contact: editorial@rttnews.com

ecosystem for entrepreneurs
Markethive Advertisement

Article written by an RTT News Staff Writer, and posted on the RTT News.com website.

Article reposted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Breastfeeding Supports Healthy Brains for Babies – and Moms

Breastfeeding Supports Healthy Brains for Babies – and Moms

The key is seafood for Mom, to replenish vital stores of DHA and other nutrients for her and her new child.

10/12/2020       By Eliza Leggatt

In 2008, I was nursing a broken heart – and a newborn baby. The joy of my firstborn’s arrival was overshadowed by the abrupt hormonal postpartum crash and some challenging personal issues in my life. It felt almost unbearable at times. We made it through that tough time together, thanks to supportive parents, a great pediatrician, and especially, breastfeeding.

Breastfeeding is the single most beneficial gift any mother can give her child to impact their health, but amazingly, research shows the benefits for moms who are able to breastfeed are both immediate and long-lasting.

I didn’t fully understand it at the time, but breastfeeding my new baby was helping me as much as it was helping her. Studies indicate not only that breastfeeding mothers typically experience lower levels of depressive symptoms (Hahn-Holbrook, 2013) but oxytocin release during lactation can help regulate blood pressure, lower stress, and decrease levels of cortisol, sometimes called the “stress hormone” (Handlin, 2009).

Human breast milk is a marvel; a dynamic, medicinal food that is created and distinctly “personalized” for their infants by mothers at the most intimate and individual level. Its composition varies almost constantly, changing from feed to feed and even within feedings, according to and perhaps even influencing circadian rhythms of both mother and child (Sánchez et al., 2013).

Teeming with thousands of diverse bioactive molecules that offer protection against infection and inflammation, mother’s milk begins laying the foundation for a baby’s lifelong immune response. It starts and begins to form the immune system, develops internal organs, and jump-starts healthy microbial colonization of the newborn baby’s mostly sterile gut (Yu et al., 2018).

In recent years, the indispensable role of DHA, the brain’s main structural fat, has been increasingly understood to not only impact infant brain growth, but a new mother’s mental state as well. And while I was nursing that little baby, I was giving away that “superfat” and in desperate need of replenishment. My baby, like all babies, was completely dependent on me for the DHA that would help to grow her amazing brain.

Brain Growth Spurt

The growth of the new baby’s brain is occurring at an astonishing rate of one percent a day; the cerebellum has doubled by the time the baby is 90 days old (Holland, 2014). At birth, the newborn brain is already 25 percent of its adult weight. By age 2, it will reach over 75 percent of its adult weight (Dekaban, 1978).

During this short window of unparalleled cerebral growth, nourishing a baby’s brain is perhaps the most important work of breastfeeding. Babies are entirely dependent upon their mothers for omega-3 DHA, the primary structural fat of the brain whose critical role facilitates every neuronal function.

Lifelong benefits that breastfeeding also confers to mothers, such as a reduction in breast cancer risk (Bernier, 2000) are often noted, yet the needs of mothers during this pivotal time do not receive nearly enough attention. An abrupt shift occurs almost immediately after birth – just as the focus of the mother has shifted to her newly arrived child, so has everyone else’s.

Read the complete article, and see all the informational sources on the VitalChoice website.

Healthful Choice Wellness Store
Advertisement

Article reposted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

History And Timeline Of Digital Marketing Online

History And Timeline Of Digital Marketing Online

Markethive Header History of Digital Marketing

Where have we been and where are we heading?

Let's travel back in time and check out the history and timeline of digital marketing and how we got to where we are now in 2020, also where we are heading in the future. This year has seen a remarkable change in habits and a tremendous leap in users online. 

Everything from social catch-ups on Zoom, even viewing your favorite sports game from your lounge chair on the Zoom platform as a part of the live audience at the game’s venue. 

Also, corporate working from home, more recently-unemployed looking to work from home to earn a buck, and an ever-increasing number of traditional offline businesses now have a presence on the net adopting digital marketing strategies.

Pretty much everybody has a connection to the internet in some form or another. Grandmas and grandpas are being urged to get online for their banking needs and grocery deliveries. So, of course, every time you go online, you experience digital marketing where someone is trying to sell you something albeit directly or indirectly. 

It’s fair to say businesses just can’t thrive now without online marketing to help generate sales. All businesses, big and small are increasingly moving online with a direct-to-consumer approach that reaches a huge worldwide audience more easily and takes advantage of an unlimited marketplace.

On a global scale, digital advertising spend was projected to hit $336 billion in 2020, pre- COVID, now adjusted to $332.84, but as you can see by the graph, stronger times are just ahead. 

Worldwide digital ad spending will make up 62.6% of the total media spend by 2024.

Digital Ad Spend

 

The Rise In Digital Marketing

Digital Marketing is an umbrella term for promoting and selling services or products using online strategies as outlined in this article which is beneficial for all types of business and allows companies to; 

  • Reach their target audience wherever they are.
  • Use data to observe their online behavior.
  • Use analytics to understand which marketing messages to send them.

These digital marketing elements outlined in the infographic help you reach your customers wherever they are, engage with them, and encourage them to purchase something from you. You create brand awareness, generate leads, convert new buyers, build trust, and increase sales.

digital marketing infographic

Marketing has always been about connecting with your consumers and potential buyers in the right place, at the right time. Currently and into the foreseeable future the best place to meet them is where they are spending time – on the internet. 

Digital marketing is also referred to as 'online marketing', 'internet marketing', or 'web marketing' however, the term digital marketing has grown in popularity over time. 

Digital marketing is constantly evolving, with new technologies making it faster and easier to master especially for small businesses and marketers, but where and when did it all start? 

Let’s go way back and visit the history and timeline of digital marketing with some of the more major milestones in technology.  

 

Digital Marketing Became A Thing 30 Years Ago

The term “digital marketing” was coined back in 1990 and considered integral to technology development and advancement on the whole. 

One of the first key events took place back in 1971, when Raymond Tomlinson, a computer programmer from New York, USA, implemented the first email program on the ARPNET system, even before the internet launched. 

Tomlinson sent his first test email on a system that was able to send mail between users on different machines that previously could only be sent to others using the same computer. 

He was inducted into The Internet Hall of Fame in 2012 which stated "Tomlinson's email program brought about a complete revolution, fundamentally changing the way people communicate".

1990 – Web 1.0 Was Invented

This was a memorable year with the new terminology of digital marketing and that same year, Tim Berners-Lee who invented the World Wide Web in 1989, wrote the first web client and server in 1990. Classed as Web 1.0, it was limited to read-only. Meaning the early web allowed us to search for information and read it but very little user interaction or content generation. 

 

1993 – The First Clickable Banner Ad Was Born

The very first true, linked, clickable, paid advertisement on the WWW was from a website called the Global Network Navigator, (GNN) which in 1993 sold a clickable ad to a Silicon Valley law firm. 

However, the first to do rotating banner ads was pioneered by HotWired in October 1994 and the internet has not been the same since. Despite users’ aversion to online ads, particularly pop-ups, the business models of most websites still revolve around advertising. 

Advertisers will spend $52.1m on banner ads in the U.S. this year, according to Statista, with a projected annual growth rate of 7.9% resulting in a market volume of $71.5m by 2024. 

Those ads may annoy some users, however, they help fund many digital publishers. This is what helps keep platforms predominantly free for users. Banner ads were cutting-edge 26 years ago and gave birth to the internet ad industry.


The first banner. Image credit: Wired Formerly Hotwired

AT&T paid $30,000 to run a dedicated placement for this banner for 3 months in Hotwired. It initially got a 44% click-through rate. The metrics in those days consisted of a person manually counting the clicks and the first Web analytics tool was a highlighter pen. 

1994 – Yahoo Hits The WWW Scene

Yahoo, AKA ‘Jerry’s Guide to the World Wide Web”, named after its founder Jerry Yang, launched and to its success, received nearly a million hits within the first year. The human-edited Yahoo Directory provided for users to surf through the Internet became their first product and the company's original purpose. 

This set the tone for comprehensive changes in the digital marketing world, which led to companies to start optimizing their websites to obtain higher search engine rankings.  

Over the years, Yahoo evolved, then in 2000, they made what they thought was a strategic move in the history of search, when they partnered with Google. They let Google power their organic results, so in every Yahoo search result it displayed “Powered By Google”. 

At the time, Google was not well known, so essentially Yahoo introduced their largest competitor to the world and Google became a household name. 

Also in 1994, the first blog was created by Justin Hall of Swarthmore College. Soon after blogs became an opportunity for brands to connect with consumers. The original term was “weblog”, and shortened to “blog” in 1999.

 

1995 – LookSmart Comes Onboard

LookSmart was founded as Homebase in 1995 in Melbourne, Australia by husband and wife Evan Thornley and Tracy Ellery. The original concept of Homebase was to build a female and family-friendly web portal.  

On 28 October 1996, the company launched its LookSmart search engine. At launch, the search engine listed more than 85,000 sites and had a "Java-enhanced" interface.

These days, LookSmart is a search advertising, content management, online media, and technology company. It provides search, machine learning, and chatbot technologies as well as pay-per-click and contextual advertising services.

 

1996 – Alexa Internet Launches

Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat and has an interesting history. Alexa was founded as an independent web analytics company in 1996 and acquired by Amazon in 1999. 

The evolution of Alexa has seen its claim to fame being a key metric known as Alexa Traffic Rank also simply known as Alexa Rank. It is also referred to as Global Rank by Alexa Internet and is designed to be an estimate of a website's popularity.

The Alexa Traffic Rank can be used to monitor the popularity trend of a website and to compare the popularity of different websites.

This was also the year that the phrase, “content marketing” was born at a discussion for journalists and the American Society for Newspaper Editors, and quickly became one of the most pivotal terms in digital marketing.

 

google 1998

1998 – Google Was Incorporated

Starting out as a project in 1996, by Larry Page and Sergy Brin. They theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank which determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. 

Page and Brin originally nicknamed the search engine “Backrub”, because the system checked backlinks to estimate the importance of a site. After much funding, Google was incorporated and launched in 1998, based in a garage.

In the same year, Microsoft launched the MSN search engine, and Yahoo introduced Yahoo web search.

 

Veretekk Automated Marketing 1998

1998 – Veretekk Launches  – Automated Marketing

Marketers needed an edge to reach out to potential customers so a new technology arose as marketing automation. 

Thomas Prendergast built the first automated marketing system in 1994 and was the foundation of Wavefour, which was one of the many firsts. It included a self-replicated website, self-replicated PDF (a formatted receipt to print out sign and fax or mail-in), the first read-write to a server database, the first autoresponder email system, the first remote broadcasting system, and all incorporated into the first Automated Marketing system.
 
Launching in 1998, this system poured new customers and evolved into a service called Veretekk, a standalone Application Service Provider with “Aweber” like email systems, lead capture portals, and Internet Marketing training that ran for nearly 20 years. It was private labeled to hundreds of companies and built a verifiable database that numbered into the hundreds of millions and produced revenues in excess of 5 million.

From 2003 onwards, many automated marketing platforms followed suit such as Eloqua, Salesforce, and later in 2006 came Hubspot and Marketo to name a few. This gave rise to SaaS or Software as a Service. 

The company Veretekk has since been re-built from the ground up to include Blockchain technology and cryptocurrency, combining an inbound marketing platform, social network, and digital media broadcasting platform. Now called Markethive, it’s known as the first next-generation Market Network on Blockchain.

inbound Marketing Comparison

This also saw the birth of the term “Inbound Marketing” derived from automated marketing with a focus on content marketing which is proven to bring credibility and integrity to any organization and be considered a trusted source. 

 

2000 – Google Launches AdWords

Google’s AdWords program is a service that provides advertisers with advertising campaigns managed by Google. For those who want to manage their own campaigns the AdWords self-service portal was introduced soon after. 

Google then launched its AdSense program, originally named content targeting advertising in March 2003. It’s a program through which website publishers of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. 

These advertisements are administered, sorted, and maintained by Google and generate revenue for the publisher on either a per-click or per-impression basis. Today over 11.1 million websites use AdSense.

 

2002 – Linked Is Launched

Reid Hoffman founded LinkedIn in December 2002 – making it the first-ever business-oriented social networking platform. It’s primarily used for professional networking, job posting by company, and by job seekers.

As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016 it has been a wholly-owned subsidiary of Microsoft. 

 

2003 – Myspace Launches

Myspace, an American social networking service was the largest social networking site in the world from 2005 to 2009, reaching more than 100 million users per month. In June 2006 Myspace surpassed Yahoo and Google to become the most visited website in the United States

Myspace has had a significant influence on technology, pop culture, and music. It was the first social network to reach a global audience and it played a critical role in the early growth of companies like YouTube. However, in April of 2008, Myspace was overtaken by Facebook in terms of the number of unique visitors. 

 

2003 – The Genesis Of WordPress

b2/cafelog, more commonly known as b2 or cafelog, was the precursor to WordPress with an estimated 2,000 blogs installed as of May 2003. WordPress then became its name and is a joint effort between Matt Mullenweg and Mike Little. 

WordPress was originally created as a blog-publishing system but has evolved to support other types of web content and plugins assisting publishers to increase their reach across the internet. 

By October 2009, WordPress was enjoying the greatest brand strength of any open-source content management system. As of June 2019, WordPress is used by more than 60 million websites which include 33.6% of the top 10 million websites. 

WordPress is one of the most popular content management system solutions in use.

Wordpress Markethive plugin

 

2004 – Web 2.0 Is Introduced, Then Came Facebook

The terminology, Web 2.0 was initially invented in 1999 by Author and web designer, Darcy DiNucci, who also predicted the influence it would have on public relations. However, it was in 2004 that it became popularized when introduced by Tim O’Reilly and Dale Dogherty at the O’Reilly Media Web Conference. Web 2.0 was the start of a participatory or social web. 

The same year “TheFacebook” founded by Mark Zuckerberg, became a thing, initially for the students at Harvard which later that year expanded to many other colleges across the USA. But it was in 2005 the name changed to just Facebook and started to take hold globally in 2006 when it opened to the public. 

Google also released Gmail on April 1, 2004. It started as a beta release and didn’t end its testing phase until July 7, 2009. 

 

2005 – YouTube Hits The Scene

YouTube was the brainchild and founded by Steve Chen, Chad Hurley, and Jawed Karim, all were early employees of Paypal. Karim said the inspiration for YouTube first came from Janet Jackson's embarrassing wardrobe malfunction in 2004 at the Super Bowl

The very first video of “Me at the zoo” with founder Jawed Karim, was uploaded on April 23, 2005. Then YouTube offered the public a beta test of the site in May 2005. At the time of the official launch on Dec. 15, 2005, YouTube didn’t have much recognition as Vimeo was already operational as it launched in 2004. 

However, as history denotes YouTube is a hit and in 2006 Google acquired the video-sharing platform for $1.65 billion in Google stock. Today, YouTube accounts for 2 billion users worldwide.

2006 – Growth In Search Engine Traffic 

By 2006 there were considerable advancements in the digital marketing space. Search engine traffic grew to approximately 6.4 billion in the month of March alone.

Microsoft also introduced Live Search to compete with Yahoo and Google.

Twitter also launched in 2006 and created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Dorsey explains,

“…we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was.”

So although classed as a social media, Twitter is more of a microblogging platform and information network. Furthermore, statistics demonstrate that Twitter users spend 26% more time with ads than users of other social media platforms.

Twitter Jack Dorsey Founder

 

2007 – Automation Marketing Became More Widespread. 

As the pace of the World Wide Web increased, so did the marketing climate and more companies and marketers came onboard utilizing marketing automated software that replaced conventional marketing processes. 

These tools automated the tasks of lead segmentation, marketing campaigns, and the ability to provide customers with personalized information. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing as digital platforms became increasingly incorporated into marketing plans and everyday life. 

 

2010 – Instagram Launches

The photo and video sharing platform was created by Kevin Systrom and Mike Krieger, in 2010  After its launch, Instagram rapidly gained popularity, and was acquired by Facebook in 2012. Instagram users are spending an average of 28 minutes per day on the platform in 2020.

A large portion of those users (around 200 million) visit at least one business profile a day, indicating that Instagram has become a focal point in the digital marketing arena. 

Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.

Also noteworthy, the digital marketing industry saw a substantial rise in 2010, with the digital media growth of an estimated 4.5 trillion online ads served annually, and digital marketing expenditure experienced a 48% growth.

 

2011 – Google’s Panda Algorithm launches.

First released in February 2011, Google Panda brought a major change in Google’s search engine ranking algorithm. The name "Panda" comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.

It aimed to lower the ranking of “low-quality sites” and rank “higher-quality sites” near the top of the search results. Google Panda affected the ranking of an entire site or a specific section rather than just the individual pages on a site.

Panda’s updates were rolled out once a month in the first 2 years, and consequently influenced the ranking and traffic which negatively impacted some sites that upset a few people, to say the least. In some cases, it forced companies to change names, business models, fire employees, and even go out of business altogether. 

Google stated in 2013 that future updates would be integrated into the algorithm which would make it less noticeable and continuous.

 

2012 – Saw The Launch Of Zoom 

Zoom is a video-telephony software program that launched a beta version on September 10, 2012, that could host conferences with up to 15 video participants at the time. In January 2013, version 1.0 of the program was released with an increase in the number of participants per conference to 25. 

By the end of its first month, Zoom had 400,000 users, which rose to 1 million by May 2013. Due to the COVID-19 pandemic Zoom experienced an exponential gain in users of 2.22 million in 2020.

On one day in March 2020, the Zoom app was downloaded 2.13 million times. In April 2020, Zoom had more than 300 million daily meeting participants. On August 24, 2020, Zoom experienced widespread outages for several hours before service was restored.

However, this year, Zoom has been at the center of some controversy with its attendee tracking feature, sharing personal data, shady techniques, and lack of transparency. It is recommended you “Zoom” at your own risk. 

 

2014 Long Form Content more prominent

 

2014 – Upsurge In The Amount Of Smartphone Users

Reportedly, 2014 saw a rise in the number of mobile users, to 4.55B which is 70% of the global population, with smartphone users reaching 1.75B. 

2014 also saw the launch of the Facebook messenger app and not long after came the Apple Watch. 

 

2015 – Markethive, The Genesis of The Next Generation Market Network  

Markethive, (previously Veretekk), was trademarked and incorporated in mid-2015 and opened the doors to a private Beta phase for Veretekk founders and users. The company then went into full public Beta launch in January 2016. 

Over the next couple of years, while operating as an inbound marketing platform and social network, Markethive methodically worked on creating its primary vision of being a decentralized Blockchain driven Social Market Network integrating cryptocurrency forming an entire ecosystem for aspiring entrepreneurs, marketers, companies, small business, and commercial artists. 

January of 2019 saw the launch of the Markethive Coin (MHV) within the Markethive ecosystem. Now it is possible to earn coins on every task and activity performed, whether it be facilitating your business with the inbound marketing tools or engaging on the social media platform.

Markethive is a sovereign entity offering transparency and self-sovereignty on all levels including autonomy, privacy, and security to its users as well as financial well-being. A community-focused culture of collaboration is the fabric of Markethive and proving to be a much-needed resource in the online world today. 

Markethive Wallet App

By years end of 2020 will be the launch of the Markethive wallet app and exchange which will open the floodgates bringing in the millions who are looking for a genuine way to earn and conduct their business in the online space that in many ways has become a jungle and cesspool of fraud, scams, data harvesting, political bias, and dystopia. 

This is all part of the Web 3.0 or 3rd generation internet which has started to emerge as a movement away from the centralization of services.  Markethive was built for the little guy and gal in mind, at little to no cost to join, utilize all the facets of an inbound marketing platform and social network, build their business relationships, and get paid for doing so, all while enjoying free speech, privacy, and autonomy in a collaborative environment. 

Sound like utopia? Pretty much is! 

Markethive Infographic

 

Staying At The Forefront Of Technology

So there you have it… Technology has come a long way over the past three decades with no signs of it slowing down any time soon. The successful company for the long term will need to have an innovative culture and be tuned in to the fast-paced, ever-changing technology and behaviors in this revolutionary world.    

One thing is for certain, content marketing, along with email marketing integral to inbound marketing which is a prescribed marketing strategy under the digital marketing umbrella is crucial to the success of any organization, large and small. 

Statistics show that:

  • Content marketing costs 62% less than outbound marketing and generates 3x as many leads
  • Content marketing has lower up-front costs and deeper long-term benefits than paid search.
  • Small businesses with blogs generate 126% more leads than those without blogs.
  • Content marketing rakes in conversion rates 6x higher than other methods.
  • 87% of B2B marketers say email is one of their top free organic distribution channels.
  • 80% of B2C businesses believe email marketing increases customer retention. 

We have evolved into a more human approach towards marketing and advertising. Even  Google’s search engine is adopting that approach with their latest algorithm in 2019, BERT, that helps better understand the context of words in searches and language a bit more like humans do. 

At the height of the automated, inbound marketing boom in the mid-2000s, not only was it expensive but overwhelmingly complicated for many businesses to integrate. Larger companies would have it done for them, but what about the little guy and gal? 

Enter Markethive, the complete Market Network. 

 

ecosystem for entrepreneurs

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

KPMG Rolls Out Blockchain-powered Carbon Footprint Tracking Solution

KPMG Rolls Out Blockchain-powered Carbon Footprint Tracking Solution

By RTTNews Staff Writer | Published: 10/12/2020 10:18 AM ET

Big four auditing firm KPMG has rolled out a new patent-pending blockchain-powered solution to help organizations to more accurately measure, mitigate, report and offset their greenhouse gas emission or carbon footprint.

A carbon footprint is the amount of greenhouse gases, primarily carbon dioxide or CO2, released into the atmosphere by a particular human activity. Fossil fuel use is the primary source of CO2, which trap heat in the atmosphere and cause global warming. Organizations around the world are committing and striving hard to mitigate their carbon footprint.

The Climate Accounting Infrastructure (CAI) is a solution that will help organizations track climate emissions as they have been under pressure to boost climate change policies as well as report sustainability practices and results.

The blockchain-based solution will also analyze climate risks associated with asset valuations, and help organizations better assess and employ systems to offset their emissions. It will integrate an organization's existing systems, including IoT sensors, with external data sources to establish a verifiable trail of emissions and offsets recorded on blockchain.

CAI will use blockchain technology to provide a trusted and transparent system to measure, account for, and report on greenhouse gas emissions data in order to help organizations to meet environmental, social and corporate governance (ESG) targets of capital markets investors.

To help accurately measure greenhouse gas emissions, the solution will analyze massive amounts of structured and unstructured environmental data, secure that data on a blockchain, and use machine learning and other AI strategies to perform risk modeling and reconcile across data sources. Organizations and their stakeholders will be able to verify data cryptographically, in real time.

CAI also utilizes the trusted, real-time environmental data and advanced analytics to model the impact of climate risks on business operations and financial performance.

For the effective implementation of the CAI solution, KPMG is partnering data provenance and emission tracking providers such as Context Labs and Prescriptive Data as well as blockchain start-up Allinfra.

For comments and feedback contact: editorial@rttnews.com

ecosystem for entrepreneurs
Markethive Advertisement

Article written by an RTT News Staff Writer, and posted on the RTT News.com website.

Article reposted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

AstraZeneca’s COVID-19 AZD7442 Antibodies Advance Into 2 Phase III Trials Gets 486 Mln US Fund

AstraZeneca’s COVID-19 AZD7442 Antibodies Advance Into 2 Phase III Trials; Gets $486 Mln U.S. Fund

By RTTNews Staff Writer | Published: 10/12/2020 2:40 AM ET

AstraZeneca Plc. (AZN.L,AZN) announced Monday that its long-acting antibody or LAAB combination, AZD7442, will advance into two Phase III clinical trials for the prevention of COVID-19.

Further, the company said it has received support of around $486 million from the US Government for the development and supply of AZD7442. The US Government funding is for the development and supply of up to 100,000 doses starting towards the end of 2020. The US Government can acquire up to an additional one million doses in 2021 under a separate agreement.

The funding is received under an agreement with the Biomedical Advanced Research and Development Authority or BARDA, part of the Office of the Assistant Secretary for Preparedness and Response at the US Department of Health and Human Services, and the Department of Defense Joint Program Executive Office for Chemical, Biological, Radiological and Nuclear Defense.

AZD7442 is a combination of two LAABs derived from convalescent patients after SARS-CoV-2 infection. It was discovered by Vanderbilt University Medical Center and licensed to AstraZeneca in June 2020.

The LAABs have been engineered with AstraZeneca’s proprietary half-life extension technology to increase the durability of the therapy for six to 12 months following a single administration. The combination of two LAABs is also designed to reduce the risk of resistance developed by the SARS-CoV-2 virus.

The company noted that the two trials will enrol over 6,000 adults for the prevention of COVID-19 at sites in and outside the US that are due to begin in the next weeks.

one trial will evaluate the safety and efficacy of AZD7442 to prevent infection for up to 12 months, in approximately 5,000 participants. The second trial will evaluate post-exposure prophylaxis and pre-emptive treatment in approximately 1,100 participants.

AstraZeneca is planning additional trials to evaluate AZD7442 in approximately 4,000 patients for the treatment of COVID-19. The additional trials will enroll around 4,000 adults for the treatment of SARS-CoV-2 infections.

AstraZeneca said the agreement is not anticipated to impact its financial guidance for 2020 as the US Government funding is being offset by expenses to progress the clinical trials of AZD7442 as well as manufacturing process and upscaling costs.

Should the Phase III trials prove successful and AZD7442 become an approved medicine, the Company anticipates providing the medicine at commercial terms during and after the current coronavirus pandemic.

For comments and feedback contact: editorial@rttnews.com

Healthful Choice Wellness Store
Advertisement

Article written by an RTT News Staff Writer, and posted on the RTT News.com website.

Article reposted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe