All posts by Jeffrey Sloe

It Takes Customers to Survive in Business

This is part two of my article, Leads vs Customers, which I wrote a few days ago. If you haven’t read part one, click on the previous link to read it. In this article I will explain how I get my customers, and how you can too, if you are willing to change.

First, let me start by telling you a story. Back in 2008 when I joined this MLM company, our organization had a great plan. The plan was being implemented, and the group was growing exponentially. We had thousands of customers and hundreds of independent reps. However, as we were moving forward, several factors came into play (more on that later) and the organization started to slowly disintegrate.

As the years went by, I continued to stay with this company, and continued to generate new customers. The company was continuing to bring in new product lines, and they even purchased another MLM company. The company never gave up, nor did they loose their focus, only our organization started to fall apart.

However, during that period of time, I still continued to receive my monthly checks. Why? Customers! Yes, I still had plenty of customers in my organization, and all I had to do to receive my check, was to stay active. I was getting paid commission on the revenue generated from my customer’s purchases.

So, you may now be wondering how I got my customers. How about by buying customers? Yes, that’s right, buying customers, not leads, as I mentioned in my first article. Remember how a customer was defined, “…individuals or households that purchase goods and services…”?

I’ve written many articles on the topic of buying customers rather than leads, and several people asked me how I buy my customers, or where they can buy customers. Let me explain!

The company that I’m involved with generates the customers through TV infomercials, radio ads, magazine and newspaper ads, and places them in their Media Acquisition Program (MAP). Then, in turn, they sell them to the independent business owners. The customers (called MAPS) can then be placed anywhere within the independent business owner’s organization. When I joined the company, the MAPS were a very large part of the plan that was implemented by our group.

The company would take the money they received for the purchase of those maps and reinvest it back into additional advertising. It was like this never ending supply of customers. And that was the secret to success for many of the independent business owners; buy individuals that are spending money, and doing it month after month after month.

You may be wondering why the breakdown or disintegration of the organization? Well the company decided to end the MAP program, and many business builders decided to stop working the business, or they just jumped ship and went to another company, you know, the “next big opportunity”!

As for me, I just stayed the course and continued to receive my monthly commission checks. I also continued to write my articles. I received many new customers through those articles, which helped me to grow my business. Many of my customers are still buying products today.

I could have jumped ship, or turned to buying leads, but I never liked wasting my time trying to turn leads into customers. I don’t like calling so-called “phone surveyed leads” that could cost me four to five dollars each, and then try to turn them into a customer. I would only buy customers!

So during this transition period, the company must of had a change of heart. They brought back the MAP program, along with a new gift card program. These two programs are both ways to generate customers. However, the gift cards can be more cost-effective, as the independent business owner chooses who receives the $50 gift card. Plus, there are better commissions paid out when someone redeems the card and purchases products above the $50 gift card amount.

Even though the MAP program is as popular as ever, the new gift cards may be the best way to generate customers. Yes, that’s right, the company doing all this continues to help their independent business owners build their businesses through customers, not leads.

I hope you’re starting to see that it takes customers to survive in business. That’s why it makes more sense to buy customers, or purchase and give out gift cards, than to purchase leads. Take a good look at your business, and see why you’re not making money. If I was betting man, I’d have to say that the reason your business is suffering is because you don’t have enough customers.

My hopes and prayers for everyone reading this article, is that you reevaluate your business, and really, I mean really, with wide open eyes, see if I’m right. See if the reason you are struggling making money is because you lack the necessity, the heart and soul, that every business needs to survive, customers. It just may be time to make a change!

To learn how you can start making money from your customers instead of chasing “bad” leads, go to http://www.gorevshare.com/12871028.

I wish you all the success in the world.

God Bless!

Jeffrey Sloe
Independent TriVita Business Owner, 12871028
440-725-3729

Leads vs Customers

 

Many independent entrepreneurs struggle with their network marketing business because they do not have enough customers, which causes many to turn to buying leads. They then try to turn those leads into customers, a very difficult proposition. Leads can be rather expensive and, the truth of the matter is, it takes a lot of leads to produce a customer. I’ve heard the national average of converting leads into customers is typically three in one hundred, or three percent.

If you’re involved in network marketing (MLM) you probably already know everything you need to know about leads. However, many still don’t understand, and this is for that person. In this article, we’ll take a look at leads vs customers and how they relate to your business.

Let’s start with finding out what leads are. According to Wikipedia, sales leads are basically “potential customers”. Keeping that definition, “a sales lead is only a potential customer”, in mind will help you as we continue to move along.

Now that we know what leads are, let’s see what customers are. To keep it fair, let’s go back to a familiar place, Wikipedia, to get the definition of a customer. According to Wikipedia, a customer “refers to individuals or households that purchase goods and services generated within the economy.”

As you can see, a customer is “purchasing”, or has purchased, goods and/or services already. So, now that we know what leads and customers are, it’s time to see how that relates to your network marketing business.

Just like with any traditional business, independent entrepreneurs running network marketing businesses need customers to survive. Without customers their business will not last. Customers are the heart and soul of any business. All businesses need customers to survive. People spending money to buy products or services bring in revenue, and revenue sustains a business in the long term.

If you haven’t figured that out yet, you’re probably like the majority of network marketing businesses, struggling to make money. It’s quite possible that you’re just spinning your wheels, and have nothing to show for it. Why? Customers!

The majority of MLM companies teach their independent reps to keep on recruiting, and recruiting; keep on bringing in fresh blood into “the system”. Most of those systems are front-end loaded to benefit the company, not the rep. I would have to believe that if you’re like that, you have more reps within your group than you have paying customers. That, in most cases, is a ticket to disaster for any business.

I hope this is starting to make sense!

Remember, you need revenue to survive. Revenue is where the profits come from, and if you’re not making a profit, it may be time to close the doors and get a job. I don’t mean to be a nay-sayer, or be raining on your parade, I’m just being honest. It takes hard work, perseverance and customers to survive.

I’ve struggled in the past, but I kept the faith and continued to move forward, continuing to generate new customers. It’s finally paying off! All because of the customers, “individuals or households that purchase goods”, not “potential customers”. And now it’s possible to have even more customers, and share the revenue with other entrepreneurs.

So, how do you get customers? Do you buy leads, spend more money and try to turn them into customers? Do you knock on your neighbor’s doors? Do you set up a little shop at a flea market, or set up a table outside your local Wal-mart? Nope!

In part two of my article, I’ll share a story, and explain how I get my customers. It’s not rocket science, but it does require making a change.

Jeffrey

Thinking Outside the Box

Have you ever heard of the phrase “the tipping point”? If you’re working from home, marketing on the Internet, or a member of a network marketing company that phrase, or concept, may be something you already know about. If not, let me explain.

A tipping point is the magic moment when an idea, a trend, or a social behavior crosses a threshold, tips, and spreads like wildfire.

The Tipping Point is also a book by Malcolm Gladwell. (If you haven’t read it, I suggest you do.) Gladwell writes about epidemics and how they get started. Typically, when we think about an epidemic, we don’t usually think about it outside the context of health issues. However, Gladwell uses the example of Hush Puppies (no, not those tasty round things you usually get with a fish fry) to explain how an epidemic can get started.

He goes on to explain that Wolverine, the company that manufactures the Hush Puppy shoes, was struggling with sales, when a fashion designer, looking to be different (thinking outside the box), saw the shoes some young kids were wearing, and thought they would be a good fit for his models to wear during a fashion shoot.

Little did he know that the shoes would be a bigger hit than his clothes. As it turned out, Hush Puppy sales exploded to epidemic proportions. Who knew that the shoes a couple of young kids were wearing would turn a company, like Wolverine, around.

That fashion designer was looking to be different, if only to sell his clothes. In his mind, he probably thought the shoes would never get noticed. However, it had the reverse effect. People noticed! They liked what they saw, and the rest, as they say, is history.

So how can we relate the story of Hush Puppies to a home business? Well, we might start by asking some additional questions, like are you getting the word out? Are you doing business differently to stand out from everyone else? Are you reaching outside the box, or are you following the ways of the so-called “guru”? Do people take notice of what you’re doing?

I understand that getting the word out is one of the first steps on your path to success. If nobody knows you’re in business, how can you make any money, right? I get that! But many people go about it the wrong way, or listen to the wrong people, and they jump from system to system, or program to program trying find something that will produce a cash flow. However, they usually wind up spending more than they make. Take it from me, I’ve been there and done that!

If you could change your way of doing business, and start using a system that integrates a plethora of inbound marketing tools, would you? If you answered yes, thinking outside the box is a great place to start. It will also get people to take notice, just like in the Hush Puppy story.

The system I’m referring to is called MarketHive. MarketHive has state-of-the-art tools like a blogging platform, email auto-responders, lead capture pages, SEO platform, social media broadcasting, lead management platform, and much more. And, IT’S FREE!!

MarketHive is new to the world of Internet marketing, and in my humble opinion, is on the verge of a tipping point. Remember, the magic moment when an idea, a trend, or a social behavior crosses a threshold, tips, and spreads like wildfire. That’s why I mention thinking outside the box. Being a part of an epidemic does not come along too often; but with the help of the MarketHive Alpha Founder’s, I’m confident this is going to be one!

We never know how far our word, or idea, will spread, but we have to start by getting the word out. We all know one thing for sure, if we don’t start, nobody will ever see, or hear about, what we’re doing.

So let’s get started by thinking outside the box! Let’s all become a part of this Internet epidemic!

Take a Look at MarketHive

Calling all entrepreneurs! Do you want to promote your business without being the same as everyone else? Do you want your business to stand out? If you answered yes to either one of those questions and if you’re an entrepreneur, it’s time to take a look at MarketHive.

MarketHive is NOT a business opportunity, but rather gives you the opportunity to promote your business through inbound marketing. As the name implies, “Market” represents a collection of inbound marketing tools, like email auto responders, social media broadcasters, capture pages, blogging platforms and lead management. The aforementioned tools are state-of-the-art, powerful, integrated and effective.

The “Hive” portion of the name represents the social network part of the system. The developers actually coined the phrase and call this part the Social Neural Network. This is where someone can create groups, and work together on a marketing campaign with an entire team. Collaborating as a team gives powerful leverage to any campaign where all members, through a group rotator, can benefit from the efforts of the group.

The MarketHive system has been designed to give the user a look and feel of being in Facebook. Just like in Facebook, where making or adding friends, creating groups, adding to your news feed, sending a message, chatting, tagging someone, sharing information, it’s all very similar.

One of the most important features I forgot to mention is the price; it’s free. That’s right, just like Facebook, it does not cost your anything, but offers so much more. Give it a try today by stopping by my page at MarketHive