Tag Archives: blockchain

Report: Athletics Giant to Pilot Use of Cardano Blockchain

Report: Athletics Giant to Pilot Use of Cardano Blockchain

Cardano Sees Massive Adoption Event

While Cardano (ADA) has been slipping over recent months, losing its spot as a top ten crypto asset, the blockchain underlying the token recently saw a massive adoption event.

As reported by trade publication CryptoBriefing, Input Output (IOHK), a blockchain development studio that is one of the main maintainers of Cardano, has unveiled a partnership with New Balance — the massive athletics sneakers and sportswear brands. Per the report, IOHK and New Balance are teaming up to implement a pilot supply chain solution on the Cardano blockchain, which will allow New Balance to authenticate its sneakers through a decentralized solution. This out of left field partnership was announced at a conference in Bulgaria on Saturday by Charles Hoskinson, the CEO of IOHK and a co-founder of Ethereum.

New Balance’s sudden urge to use blockchain comes after its products have been copied by leechers, companies looking to use the design or name brand for their advantage. Indeed, if you were to visit any market selling cheap “name-brand” goods, you would find countless rip-offs of New Balance’s relatively luxury pieces of sportswear, especially their shoes.

Supply Chain a Blockchain Trend

New Balance’s initiative to use Cardano is similar to other high-profile forays into blockchain announced over recent months.

Announced via a press release, Walmart China, which presides over 424 retail stores, is now working with VeChain. The two partners join China Chain-Store & Franchise, a retail consortium that purportedly has 1,000+ members; Pricewaterhouse Coopers, a “Big Four” auditor; and the Inner Mongolia Kerchin, an Asian cattle company. The partnership intends to add another 100 product lines, including fresh meats, rice, mushrooms, and so on, to be tracked on VeChain’s Thor ledger by the “end of the year”.

By the end of 2020 — just over 15 months away — the collective wants to trace 50% of packaged fresh meat, 40% of packaged vegetables, and 12.5% of packaged seafood that Walmart China sells through blockchain technologies.

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Per the release, this partnership has been completed in a bid to “implement a traceability strategy for products and pioneer the large-scale application of blockchain traceability.” With this proposed system, consumers will be able to scan QR/barcodes on blockchain-enabled products to find out information about said products, including the source of the good, logistics process, quality assurance data, and “many more data points.”

The idea behind the moves from Walmart China, New Balance, and their counterparts is: with the widespread prevalence of fake goods and an inept court system not good with dealing with copyright at speed and scale, a digital solution must be used to maintain profits and deter rent-seekers.

Original article posted on the EthereumWorldNews.com site, by Nick Chong.

Article re-posted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

CMS and CRM – FREE and UNLIMITED – only at MARKETHIVE

CMS and CRM – FREE and UNLIMITED –  only at MARKETHIVE

CMS (Content Management System) and CRM (Customer Relationship Management) provides two separate objectives in the business software realm. A small business needs both a CRM and CMS and Markethive has them both built-in to make it easier for you. The next generation Inbound Marketing Social/Market Network built on the Blockchain with everything needed to succeed under one umbrella.  

 

What Is A CMS? [Content Management System]

You’ll need a CMS from the outset to build your website/capture page, create content on your blogging platform and get your business up and running. (Think WordPress or Markethive) Even if you're not in business, but want an online presence to showcase a product, start a blog or promote your services, you will need a CMS. 

Key features of Markethive CMS include:

  • Custom domain names: When you join Markethive you receive (for free) a CPanel control panel and WordPress system built into your assigned domain, a subdomain of hivesfeed.com

  • Web hosting: Store your website and all of its data either in the CMS or by integrating with a popular web hosting platform.

  • Site editor: Change the layout of your site, either using code or a drag-and-drop editor.

  • Content Library: Store content for publication including images and videos. 

  • Online-store: Set up a catalog of products and integrate a payment portal so users can shop online via your website.
  • Manages the creation and modification of digital content and typically supports multiple users in a collaborative environment. 

  • Markethive provides capabilities for multiple users to manage content, data and/or information of a website project, or campaign but gives you 100% control of your data. 

Markethive assists you in managing content creation, editing, archiving, publishing, collaborating on, reporting, distributing website content, data, and information.

 

What Is CRM? [Customer Relationship Management] 

CRM is quite different. CRM solutions organize and manage information about leads and customers, and so it is a very important tool. Businesses, sales and marketing teams can utilize this tool to keep track of their leads and make sure they’re communicating with their customers at the most opportune times.

You will need a CRM when you start to accumulate leads and build up your client base. (Think Salesforce orMarkethive)  

Key features of a Markethive CRM include:

  • Contact management: Markethive acquires high-quality connections (leads) we call “associates”. In doing so, you have access to call them on their verified cell phone, email them on their verified email, message them through the Markethive system and the multiple social networks our system nurtures each subscriber to add to their account. 

  • Groups System: There is also the groups' system that shares your customized funnel systems with all Markethive members. Markethive is rich in data, but unlike the other systems, your data is yours and their data is theirs.  Only You control it, not Markethive.

  •  Interaction tracking: Document every interaction that you’ve had with your customer, including phone calls, support requests, and purchase history.

  • Lead management: Allows you to sort to specific folders, sort by Social network, GEO, email, phone, capture page. Transfer from one group to another and delete. Markethive also has funnel page systems that capture leads for you through the Markethive One Click Widget

  • Email management: It has utilized the OAuth technology to capture data via capture widgets through a choice of Social Media Sites situated on your capture pages, blogs and profile pages. You can send email campaigns or follow up directly from your CRM.  Email Deliverability: Main Inbox  99.97% Spam 0.0% Tabs 0.0%  Missing 0.03%  

Free when you subscribe to Markethive. There are no limitations on the amount or size of your list of subscribers and no upcharges. 100 addresses or 1 million addresses, you will experience nearly 100% delivery for no costs, for free.

 

Leads Funnel Technology

Markethive funnel technology is the epitome of Inbound Marketing, or Automated Marketing designed to draw visitors and potential customers in, generating massive leads and customers. Your system includes capture pages, survey pages, and your profile page all serving to bring traffic into your platform turning traffic into visitors, then leads, then customers and eventually promoters on your team.  Organic, qualified leads for your business on a platform where you can cultivate those leads into long term clients. A system that meets marketers needs on every level.

Markethive’s capture pages are twofold. Create capture pages to build referrals into Markethive, direct them to a specific group, set up specific autoresponders. Choose from a vast selection of thumbnail templates, or build a more sophisticated capture page with custom configurations for the more seasoned marketer. Either way, similar systems sell for over $200 per month and are complex and less effective than Markethive’s one-click proprietary enrolment widgets. All of this included for free to the moon Markethive.

 

Markethive On Blockchain With MHV Consumer Coin 

Markethive is a Social Media Market Platform that is essentially a hybrid between the social networks, Inbound Marketing, eBay and exchanges. What makes Markethive different to other alternatives is it's built on the Blockchain providing transparency; anyone can look at how we function and see that we are not spying on you. It also means everything you do is encrypted and private. The platform is completely decentralized, encrypted, private and secure. All of our code is open source, meaning privacy, transparency and free speech is foundational.

The Consumer coin, MHV, is being utilized within the Markethive exchange by way of airdrops, the faucet system, which rewards associates using the platform,  bounties, and loyalty rewards and the upcoming vault. So the coin is used within the commerce of the system thus creating the velocity. The Revenue is a vehicle that is used to buy the Markethive coin back in the free market so it can be redistributed into the economic vortex of the system. This is a fundamental difference to the other systems currently out there today.

The Markethive system has been developed to produce revenue in the traditional sense with the added benefits of the blockchain taking it to the next level. Markethive is a philanthropic endeavor. To give, not take. To help not exploit.

 

 

Conclusion 

This is the next generation of all things from the past. This is where it's at. Combining all forms of media and marketing built on the blockchain is the new era of online business. No more standalone platforms with the need to integrate with 3rd parties to create optimum leads and results. Markethive, 20 years in the making has had the forward-thinking and tenacity to integrate the latest technology to deliver a complete ecosystem for anybody aspiring to work online. 

 

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Deb Williams
Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Article reposted on Markethive by Jeffrey Sloe

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Too Little Too Late For Some? What’s On The Horizon

Too Little Too Late For Some? What’s On The Horizon. 

The spread of disinformation and hate on Youtube is being seen as too big to completely control. YouTube has increased its team significantly to monitor the videos being shown on the platform and banning what they believe not to be appropriate. In fact, they’ve hired thousands to handle this. Last quarter they removed over 9 million videos and it is an ongoing process. However, given the enormity of the platform, they struggle to keep up with censoring what they deem to be harmful to the public. 

The CEO of Google Sundar Pichai has acknowledged it’s a monstrous task to execute. Due to the large scale of organizations and systems like YouTube which is owned by Google makes it difficult to get it right 100% but expects to get it down to a very small percentage. He says they have gotten much better at using a combination of machines and humans. Where do we draw the line between hate and free speech? That is the ultimate question. Should the public be able to choose what interests them? Or should the service providers choose? Where is the autonomy? 

Privacy In Crisis Mode

Privacy in itself has become a crisis. Due to the scale of which information is flowing, users do not have a good sense of how their data is being used. It has been said that the tech giants put the burden on users and better frameworks are needed to alleviate the user, giving them peace of mind. Essentially have them feel they have control or agency over their data. Can Big Tech implement this? And to what extent? 

What about intrusive Advertisements that play consistently throughout any given video that is being viewed? And have you noticed the Ads are congruent with what you’ve been searching and viewing online? It’s like someone is watching you. YouTube does provide a subscription service that offers an ad-free experience and now Chrome has an incognito mode, but is it enough? Should we need to pay for a service that should be our right of passage? 

We are now seeing more video platforms with varying degrees of privacy and free speech, but will they ever surpass the giant that the masses have come to rely on? There are many questions that will be answered as new technology is adopted and implemented. Blockchain has and will continue to help level the playing field in these times of intrusion and uncertainty. There have been speakers, journalists, and peaceful activists that have been deplatformed resulting in loss of presence and subsequently their income due to the rules, opinions, and bias of the oligarchs. 

Blockchain Based – A New Era 

One particular platform, Markethive, has been built on the Blockchain. Currently in Beta, however, many of its vertical platforms within Markethive is already in full operation. Markethive will offer a complete hybrid video channel system, [in development], similar in function to Youtube and Hangouts, but will also auto-upload your videos to your other channel accounts like Roku, Vimeo, YouTube, and Facebook. It will have an interactive news feed or community and comprehensive personal channel page to showcase your branding.

The conference rooms at Markethive will operate by virtue of a  peer to peer system via the Blockchain which is secure and private. It’s run with an Avatar Engine, procured via an API so the room is branded according to you. There is also an Image Sharing platform which will be hosted on each members’ unique domain when Markethive launches its exclusive CPanel option. Essentially it means each member will have their own assigned domain. This way you control all your content, without the worry or hassles of government overreach and anti-freedom regulations designed to stifle the start-ups and small entrepreneur.

Free System – Free Speech

All of this for free incorporated into a transparent blockchain system, the platform is completely decentralized delivering on Markethive’s principles of privacy, transparency, and free speech.
We are not spying on you; shadow banning you; or terminating accounts, for any reason.

Benevolent Visionary Sees The Bigger Picture

Markethive has been a vision of Founder and CEO, Thomas Prendergast, spanning more than 20 years of his Entrepreneurial existence online. After much success in his previous companies, he saw what could be achieved for the betterment of all when the Blockchain and Cryptocurrency came on the scene. Although operational and experiencing rapid growth, Markethive has been in Beta for the past 4 years perfecting the system. Now his vision is fast becoming a reality with Launch imminent in just months.

When you develop a proprietary suite of advanced, effective inbound marketing tools, News & PR site and integrate the entire system into a LinkedIn, Hubspot, and eBay like social network and interface on the Blockchain, you have the world’s first entrepreneur business person’s social network. 

Then offer the entire system for free to the entire worldwide market of entrepreneurs. That includes small businesses, local businesses, regional businesses, global businesses, cottage industries, real estate agents, mortgage brokers, insurance agents, affiliate marketers, software innovators, musicians, churches, political platforms, political candidates, distributors, network marketers, innovators, and dreamers! Which one are you? 

Conclusion

So we have Google wishing it had addressed the problems sooner with an acknowledgment that they didn’t get it right as YouTube has come under fire in the last 2 years and now we have a Blockchain Platform springing up with new technology and a meritocratic, autonomous system that embraces privacy, freedom of speech and transparency making the individual accountable and also gives them the freedom to choose. The idea of a hierarchy choosing and banning what they think should be online and the likelihood of peoples information being captured and used even under the guise of helping us have a more user-friendly experience is highly autocratic in my opinion. Let the people decide what to remove, block or ban from their accounts. 

Published on Blokonomi https://blockonomi.com/too-little-too-late-for-some-whats-on-the-horizon/

 

Deb Williams
Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Reposted on markethive by JeffreySloe.

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

CNBC Anchor Jumps Aboard the Bitcoin BTC Gravy Train

CNBC Anchor Jumps Aboard the Bitcoin (BTC) Gravy Train

To most in the Bitcoin (BTC) community, mainstream media is viewed with intense skepticism. This isn’t a baseless fear, 99Bitcoins has revealed that the cryptocurrency has been “declared dead” over 360 times in its life, mostly by mainstream media outlets, from CNBC and Forbes to the New York Post and Bloomberg. For instance, one Bloomberg op-ed headline published in January 2018 reads: “Sorry, Bitcoin Fans. Digital Currency Is Still a Dream.”

Bitcoin Community Gets TV Ally

But, over the past few days, the cryptocurrency industry has secured an ally on CNBC’s “Squawk Box”, a morning segment covering Wall Street buzz. The anchor’s name is Joe Kernen.

Ever since Facebook launched Libra, the pseudo-centralized cryptocurrency, Kernen has taken a profound approach towards Bitcoin. First, when “Squawk Box” first covered the news, he questioned the “inherent value” of Libra, citing the fact that central banks have begun to debase their currencies. He specifically drew attention to the Euro, which many cryptocurrency pundits have targeted as the first big fiat money to fall from glory.

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And to put a cherry on the proverbial Bitcoin cake, Kernen even made the argument that a “real Bitcoin” may have more value than Libra due to the former’s decentralized blockchain. He elaborated:

“Blockchain transactions create inherent value. But making a digital currency that’s based on a fiat currency doesn’t make any sense. If you put in a dollar and out pops a cryptocurrency worth a dollar, that’s not a cryptocurrency.”

He continued his rant-esque take on Libra this Monday. Almost like a Satoshi Nakamoto excerpt, Kernen explained that Libra is a currency for corporations, but Bitcoin is a currency built and used by “the people”.

And most recently, speaking to the author of the “Bitcoin Billionaires”, Ben Mezrich, Kernen noted that the beauty of Bitcoin is “decentralization”, but that Libra is not that. In fact, he joked that instead of being decentralized, this Silicon Valley-backed coin has been “Zuckerberfied”, evidently something that is not confined by the unspoken rules of open networks.

Not Entirely Anti-Crypto

To CNBC’s credit, Kernen isn’t the only Bitcoin bull frequently hosted on the show. Over the outlet’s history covering this space, it has played host to a number of prominent cryptocurrency optimists: investor Brian Kelly, Tom Lee of Fundstrat Fame, Morgan Creek’s Anthony “Pomp” Pompliano, and Ran NeuNer to name a few.

With this new knowledge that Kernen and his peers know more than they previously let on, many in the cryptocurrency ecosystem are hoping that CNBC can begin to take more balanced approaches towards this space.

Original article written by Nick Chong and posted on the EthereumWorldNews.com site.

Article posted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Facebook Looks to Bolster Crypto Team Even After Libra’s Launch

Facebook Looks to Bolster Crypto Team, Even After Libra’s Launch

Facebook’s Growing Crypto Squad

As first spotted by CoinDesk, Facebook’s crypto division is embarking on yet another hiring spree. This comes just weeks after reports suggested that the Silicon Valley darling’s so-called “Blockchain” division has already 100 staffers, led by PayPal Mafia member David Marcus and former Instagram executives.

Per a search for “Blockchain” on Facebook’s careers portal, the firm still has 26 openings for this branch. While the listings cover a wide array of roles, including designers and software engineers, one interesting posting mentions Facebook’s need for a blockchain finance program manager.

This position will best be filled by someone with eight years of project management experience, coupled with some knowledge of blockchain technologies. Responsibilities include managing Facebook’s relationships with Libra partners (Uber, Spotify, Booking Holdings, Visa, PayPal, etc.), risk analysis, and leading teams within Facebook.

Interestingly, one responsibility mentions compliance with tax laws, the U.S. Sarbanes-Oxley Act, and other pertinent regulations. This confirms that unlike its fully decentralized counterparts like Bitcoin, Libra will abide by all relevant rules and regulations.

As mentioned earlier, this is the latest of many of Facebook’s attempts to secure talent. Earlier this year, for instance, the firm revealed that it was looking for an individual with knowledge of the Securities and Exchange Commission (SEC). This single listing seemingly confirmed the then-rumors that the social media giant was hard at work on a crypto asset and blockchain.

By now, it may be fair to suggest that Facebook Blockchain is one of the biggest employers of industry professionals, despite the fact that it has yet to launch its first consumer-facing product.

Fears Grow About Libra

While Facebook has continued to trudge ahead, going against a U.S. politician’s call to stop the development of the project immediately, some government representatives, crypto executives, and technologists have begun to overtly question Libra.

Mark Carney, the Governor of the Bank of England, has pledged that Libra will be heavily scrutinized and regulated, citing the cryptocurrency’s potential to be widely adopted from the get-go.

French Finance Minister Bruno Le Maire followed suit with a similar comment, claiming that under no circumstances should Libra “become a sovereign currency.” Le Maire elaborated that he is worried about how this new digital asset can be used to harvest data, launder money, and finance terrorism:

“This money will allow this company to assemble even more data, which only increases our determination to regulate the internet giants.”

Indeed, in the aforementioned report, Coindesk claimed that its sources revealed that privacy concerns led Stellar, Tendermint, and Mobilecoin to decline to work with Facebook on this project. Even Joseph Lubin of Ethereum and ConsenSys fame has claimed that he is worried about Libra’s centralized nature, dubbing the project a “centralized wolf in a decentralized sheep’s clothing”.

If so-called “crypto natives” are concerned about the project’s conformity to morals and laws, is there much hope for Libra to be decentralized and not susceptible to exploitation?

Original article written by Nick Chong and posted on the EthereumWorldNews.com site.

Article posted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Brave Browser Testing a New BAT Tipping Feature for Twitter Users

Brave Browser Testing a New BAT Tipping Feature for Twitter Users

Jose Antonio Lanz      May 24, 2019

The world of cryptocurrencies and blockchain technologies continues to grow despite the skepticism of some experts, demonstrating that every day more use cases involving these technologies appear around the world. A few hours ago, Brave Software, the developer of the internationally famous Brave Browser announced that they are testing a new feature that will allow their users to send BAT tips via Twitter.

The announcement first appeared on Brave’s official Twitter, although they pointed out that at the moment it is only available in the Nightly Desktop version, which means that it is not yet completely stable and certain errors can be found.

To be able to use this option, users must register at publishers.brave.com, and link their twitter account to this platform. This means that in theory, at least in a first stage, this feature is oriented to reward content creators.

There are other options to tip users in the crypto-verse. The best known XRPTipBot. Thanks to this implementation any user with a Twitter account and an XRP Wallet can send and receive tokens with a simple command.

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BRAVE: SLOWLY BUT STEADILY ON ITS WAY TO START A REVOLUTION (BUT NOT EVERY AGREES WITH ITS METHODS)

Brave has gained worldwide popularity since the launch of its Browser. According to some statistics it has managed to position itself in the market as a strong competitor of Google Chrome even beating it in the number of downloads.

Likewise, Basic Attention Token, the cryptocurrency that powers the whole ecosystem, has had a strong hype around it, mainly after it was one of the first altcoins listed on Coinbase Pro.

The use of a token to revolutionize the content distribution and advertising industry is very attractive, however, some believe that it is unnecessary to develop a native token.

For this reason (along with other more philosophical ones) the GAB team is developing a browser using Brave’s code as the base for a fork. The new Dissenter Browser seeks among other things to replace the use of BAT by a BTC wallet capable of sending tokens on the Lightning Network.

The browser has not been as popular as Brave, but it is important to point out that it has not had the same media campaign nor the same volume of investment as its “big brother”.

Original article written by Jose Antonio Lanz and posted on the CryptoCrimson.com site.

Article posted on Markethive by Jeffrey Sloe

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3 Reasons Why you Need a Blockchain Marketing Strategy in 2019

3 Reasons Why you Need a Blockchain Marketing Strategy in 2019

By Chiradeep BasuMallick

Blockchain is an industry buzzword and a game-changer for financial services. However, its unique and multifaceted applications can also be leveraged by marketers. We discuss how blockchain marketing strategies can help marketers reimagine the customer experience and customers’ expectations.

What Is Blockchain?

Blockchain is akin to the public ledger system, where everyone can see and share material with all users. All records are stored in blocks, gradually expanding into a chain-like formation. Possibly blockchain’s biggest USP is that it is incorruptible, meant only for expansion and amplification, without changing anything. Given its enormous peer-to-peer networking capabilities, blockchain marketing strategies have the potential to be true game-changers.

Just like the internet changed our lives a few decades ago, blockchain carries the potential to transform any transaction pathway — whether fiscal or human — purely based on the revolutionary nature of the technology at work.

"Few outside the tech world are considering future applications for the technology underlying Bitcoin and ether. However, the technology is far more than just an enablement for cryptocurrencies — blockchain represents a new type of protocol, a new way for individuals and companies to connect with each other and have greater control, transparency, and efficiency in all kinds of transactions." ~ John Bates, Director of Product Management, Adobe.

Today, blockchain technology is a disruptive force across industries. In fact, blockchain is geared to impact any business that is heavily dependent on data transactions.

So, How Do You Create a Blockchain Advertising and Marketing Strategy?

If you’re looking to answer this question, here are three ideas to inspire you.

  1. Introducing Innovative Reward and Loyalty Programs
  2. Improving Advertising Efficiency and Audience Selection
  3. Breaking through the Influencer Web

This is just an excerpt of the original article written by Chiradeep BasuMallick. The entire article can be read on the martechadvisor.com site.

Article posted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Blockchain can be the new paradigm of the net

Blockchain can be the new paradigm of the net

The popularization of blockchain will not depend on the users understanding its operation but on the existence of friendly and effective applications that solve real problems.


Photo: David Shares (edited)

Historically, each paradigm of the internet has had its killer application: before the web, it was email, with the original web it was Google and with the social web it is social networking.

Blockchain represents the paradigm of value (compared to the previous ones that were information and networking), but still lacks a transparent application that facilitates its massive adoption.

The blockchain technology has all the elements to configure the new paradigm of the network, although its future will depend on its ability to become scalable and respond to the demands of users in real time.

The speed to register and validate operations when the user base grows, as well as the security of the transactions, will be the critical factors to determine its viability.

Although blockchain was originally developed as the support for a cryptocurrency (bitcoin), its potential covers a spectrum of activities that transcends the monetary and is projected on areas such as law, politics, creation, security, and administration.

With blockchain, it is possible to replace trust through cryptography, so that it has the capacity to disinter-mediate, guarantee and protect all types of transactions.

Cryptocurrencies and tokens are new ways of representing and managing value on a universal scale, without central authorities and protecting the identity of users. In this sense, it is a model that lends itself to criminal uses, which is not a novelty in the history of Internet technological developments.

The current challenge, common to many other technological innovations, is to protect society from its perverse uses but without thwarting the transformative potential that they entail.

Original article written by Jose Luis Orihuela and posted on the towardsdatascience.com site.

Article posted on Markethive by Jeffrey Sloe

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Over 60 of the World’s Top Corporations Are Investing in Blockchain Study Finds

Over 60% of the World’s Top Corporations Are Investing in Blockchain, Study Finds

The world’s leading companies have already embarked on the “blockchain train” demonstrating that the technological revolution is already beginning to gain strength. According to a study published by Okta Inc more than half of the companies with profits above 1 billion dollars are investing in the development of blockchain technologies as tools to improve their business scheme.

To conduct the study, Okta Inc surveyed executives from more than 1000 internationally renowned companies to find out how they are using technological advances to adapt to the future. The study focused on investing in labor, technology, operations, and digital transformation.

The results in the area of digital transformation were amazing. The study concluded that almost 90% of large corporations have a strong interest in the application of blockchain technologies and artificial intelligence.

“To fuel this transformation, the vast majority (86%) of digitally transforming organizations are adopting new technologies to support agile app development, as well as getting their hands dirty now with forward-looking technologies like blockchain and AI. All of this is happening while maintaining secure systems and a secure user experience that respects customer privacy.

Similarly, more than 61% of companies invest in blockchain technologies as a business policy. The most popular technological advance is the Internet of Things with 72% of the total.

The internet of things is not only the one that has generated more interest in international investors, but it has proven to be one of the fastest growing technology sectors. A report by Forbes estimates that the total market profits associated with this type of development could be around 520B dollars by 2021.

Currently the market for cryptocurrencies is around 177 billion dollars, however, during the 2017 hype, the crypto coins reached a total capitalization of almost 800 billion dollars before the reversal of trends that gave rise to the bearish streak of 2018.

The crypto market in general has had a good 2019, Since late January there has been a slightly bullish trend that has led many analysts to declare that the tendency of 2018 is already coming to an end.

Original article written by Jose Antonio Lanz and posted on the EthereumWorldNews.com site.

Article posted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

How Blockchain Will Transform the Hiring Process

How Blockchain Will Transform the Hiring Process.

By Chris Porteous

Blockchain has the potential to make data even more meaningful to HR professionals.

Most people have heard of the blockchain, although according to Forbes, the No.1 misconception with blockchain is that it’s the same as bitcoin. Being aware of the differences between the two is essential in understanding how blockchain can revolutionize the hiring process. Furthermore, if blockchain is adapted to work with current HR systems, it could mean a shift in the paradigm of massive proportions. We’re not looking only at the process here, but the data that facilitates that process. Blockchain has the potential to make that data even more meaningful to HR professionals as well as offer new insight into their potential hires than existing systems could.

The blockchain as a concept

So if bitcoin and blockchain aren’t interchangeable terms, then what is what? CNN Money defines bitcoin as a cryptocurrency that was initially created in 2009, as a means of storing value and transferring funds as a digital medium that is not controlled by any financial institution. Blockchain is the technology that made the existence of bitcoin possible, but there are so many more applications for it than merely a store of value in digital coins. Investopedia informs us that a blockchain is a distributed ledger, where all people who use the register have access to the contents of it, and those contents are declared through consensus of the network that the ledger is held on. In simple terms, a blockchain is a series of records, and everyone who has an interest in that blockchain has access to the entire blockchain. For us to determine the contents of that blockchain, we consult each member of the chain that holds a copy and the version of the blockchain that is in the majority wins out.

Blockchain and security

There’s something that makes the blockchain ideal for a situation where a company needs to take a potential employee’s word based on trust. Security within a blockchain is directly proportional to the number of users on that blockchain. This means that as more companies adopt the blockchain, the more secure the record kept on that blockchain will be.

An excellent example of this from an HR perspective is the submission of resumes using a site like TrustED. These documents are almost wholly taken on trust, except for references which the application usually gives to the employer. As these sites have shown, in the case of a blockchain, there would be no need for a resume since jobs that the applicant has done can be tracked and linked to the applicant’s account immediately. Additionally, previous employers could be reached directly to discuss the employee. And all of this data would be secured as more companies join the network. It would be a more reliable, but much more secure version of headhunting on LinkedIn.

Automated taxation

Blockchain was designed to be a method of securing data, but the evolution of the system has led to the development of a feature known as smart contracts. By setting a blockchain up that handles transactions automatically using these smart contracts, payment of salaries would be simple and wouldn’t involve any third-party. Additionally, a smart contract could be tied to the salary of each employee to ensure that each salary is removed before payment is made.

As Pricewaterhouse Coopers notes, many people in the system today wonder if the taxation system at present is capable of dealing with the evolved form of employment as exists today. This automated taxation system could be beneficial to both HR managers (who no longer have to calculate and pay taxation) as well as employees (who don’t have to worry about filing tax returns as all the information already exists on the blockchain).

Routine tasks and simplification

Payroll generation is another holdover from a bygone era, where the movement of money was linked to the flow of paper. Having a blockchain makes the need for keeping this paper-based system alive non-existent. Because blockchain can automatically log payments and instantaneously transfer funds, the need for updating a paper sheet with payment details and deductions (both of which could occur automatically as mentioned before) seems an added complication. Properly coded smart contracts would automatically execute these payments as they need to be done and inform both parties of the success of those payments. If there is a breach of that contract, all the data is readily available on the blockchain to allow for speedy litigation if necessary.

A disruptive technology

While Bitcoin might have had its way in the sun and is now moving like a rock rolling downhill, it did manage to show one thing?—?the usefulness and possibilities of a blockchain. Intelligent developers have already cottoned on the potential of these blockchains, and quite a few companies have become involved in research and development of the technology. Hackernoon even has a list of the banks that have started utilizing blockchain in their business, showing how disruptive this technology has been. The blockchain provides a better way of doing things than we have been invested in up to now. The smart thing would be to explore how it can change your business while everyone else is still in the dark about it.

Original article written by Chris Porteous and posted on the medium.com site.

Article posted on Markethive by Jeffrey Sloe

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