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BANNER IMPRESSIONS EXCHANGE REVIEW

BANNER IMPRESSIONS EXCHANGE REVIEW

 

Understanding The Metrics And Strategies Of Marketing 

There are many facets to Markethive – It is a complete Market Network and broadcasting platform with a Social Media interface. It has everything you need to succeed in whatever you do online, including the potential of extra revenue made available to Entrepreneur One (E1) associates through the first of many upcoming money machines – The Banner Impressions Exchange. 

It is a concept and unprecedented innovation where Markethive returns 100% of the ad-revenue into your pocket. There have been 20+ years of high energy poured into Markethive. This is a Divine inspiration and places all of the members of Markethive first and foremost. 

It’s been almost a year since the launch of the Banner Impressions Exchange (BIX), with many seeing great results on both fronts.

  1. Selling impressions on the exchange.
  2. Banner advertising campaigns

Still, many are still unfamiliar with the strategies of metrics and the unique system Markethive offers by sharing its significant and ever-increasing traffic with the community. Given that it’s coming up to the first anniversary of BIX, I thought it appropriate to revise and update the Banner Impressions Exchange features and benefits and how you can maximize your marketing efforts by understanding the metrics.

 

Markethive Banner Impressions Exchange (BIX) Overview

The Banner Impressions Exchange is a system that delivers to the media buyer a transparent value for their impressions in an exchange-type environment. This ensures open market principles, allowing anyone who wants to advertise their banners on all of Markethive’s domains to buy impressions from the exchange, similar to purchasing coins in a coin exchange. The market sets the price. 

This means that the CPM (Cost Per Mille = 1000 impressions) you pay is based on the market setting the price based on demand, effectiveness, and availability. This also means third-party sites can join the Markethive Banner Impressions Exchange to put their impressions up for sale based on the same principle of supply and demand and the free market driving the value accordingly.

The BIX is part of the Entrepreneur One Upgrade arsenal, where an equal share of impressions derived from Markethive’s massive traffic is allocated to each E1 member every month.  An E1 member can create a Banner Ad business within the Markethive system by reselling their impressions on the exchange for any member of Markethive to purchase. If you do not need to use them yourself, why not sell them?  

Furthermore, the remaining impressions allocated for any given month are rolled over to the following month. This means that if they are not assigned to a particular banner advertisement or sold to a buyer within the current month, they can be used the next month along with the new allocation of impressions. 

However, the end goal is to utilize this commodity by either placing your banners on prime real estate or on-selling them to someone who wants to use them. It’s not practical to hoard your supply of impressions – they are a limited resource to an ever-expanding market. The demand is going to continue to increase.

Forms of payment for impressions can vary and are at the seller’s discretion; however, choosing MHV, Markethive Coin, as the transaction process is straightforward, as payments are automated within the system. The other methods such as BTC, ETH, Paypal, and others are done manually and need to be managed by the seller.

Banner Advertising Campaigns

This banner service is for Entrepreneur Level Members Only and all members that have purchased banner impressions through the BIX

In other words, anyone who is holding impressions in their Markethive account can create a banner that is displayed on what is considered AAA online real estate. The complete Markethive Network includes all pages, websites, and the many domains Markethive owns. This means your banners are viewed not just by members within Markethive but also by the vast internet traffic and onlookers. 

Important to note: Some specific guidelines and qualifications need to be followed when creating a banner: 

  • Ensure your banner is sized to 960px x 80px.
  • Use images with white or transparent backgrounds.
  • Images must not touch the border and can only be 20% of the banner area.

For more clarification on the banner creation and the guidelines, please refer to MARKETHIVE BANNERS SLIDES AND INFOGRAPHICS FREE & AVAILABLE

Keep in mind these banners are viewed on the complete Markethive Network and all other systems we have, so the number of impressions any banner receives will be exponential. 

Understanding The Different Metrics

Many randomly post advertisements hoping they bring results without knowing the statistics of the process. Sorting out the data produced by an online advertising campaign can be an intimidating task, especially if you’re new to online advertising. If you’re a marketer, you will have heard of the terminology used to measure online ad campaign statistics. Still, it’s not always clear or understood how they are differentiated and why all metrics are equally important. 

Many understand the importance of social media engagement; however, when it comes to strategy, it’s critical to know the difference between the key terms or metrics that are frequently used, as it will help you make sense of your campaign statistics. It’s all about accurately measuring your data to know what’s working and identifying areas where you can increase your efforts or improve on your content where it’s not working so well. 

 

Identifying The Fundamentals Of Metrics  

Reach

Reach is the total number of unique people who can see your ad or content. If 1000 people in total have seen your ad, that means your ad’s reach is 1000.

The advantage of having accounts on various social media platforms and a central system that allows you to broadcast your blog or advertisement to those individual platforms have the potential to increase your reach into the millions. Markethive, with its proprietary blogcasting system, is the springboard and gives you the ability to create massive reach, which is exponential and very powerful. 

For example, If I subscribe to your blog and have 20,000 followers across all my social media accounts, and you have 15,000 subscribers, each with a similar following, your blogs have now been potentially seen by around 300,000,000 people, by-enlarge are not directly subscribed to you. 

Every time you publish a blog with Markethive as the core platform, that article is posted to hundreds, even thousands of social network news feeds and WordPress sites. 

 

Impressions 

Impressions are the number of times your content or advertisement is delivered and displayed on any given website or page. Let’s say that your ad from the previous example above popped up on those people’s screens a total of 3000 times. That means the number of impressions used for that ad is 3000.

Impressions are where your online advertising begins, and most likely where you will see the highest numbers as an impression is generated every time a web page is loaded and potentially viewed. It’s important to note that just because the banner was displayed doesn’t guarantee the visitor saw it. 

It’s a bit like driving past a billboard on the side of the road, the ad is displayed continuously, but it doesn’t mean that you took any notice of it. So, in a sense, every car that passes the billboard would represent an impression, as the potential for the ad to be viewed is there but no guarantee that every driver saw it.

Impressions are typically used for displaying banner advertisements across the internet on any site that allows this type of advertising. This comes at a cost that varies across the board and is usually set by the management of the company website. See some comparisons here. 

This protocol has now been preceded by a new unprecedented system, as Markethive, the social market network and ecosystem for entrepreneurs, has developed a Banner Impressions Exchange (BIX). It is advertising as a non-fungible token built into an exchange.

Are Impressions Important For Your Business?

Yes, they are the very foundation of the advertising process. They are essential for branding campaigns. Awareness is created from impressions, and continuing to drive impressions will be crucial to brand success. Increased impressions will lead to increased engagement and community size.

  • Impressions are the “eyes” that see your ad. It could be as little as a three-second scroll in some cases.
  • Reach/Engagements involve some kind of interaction, usually. But the impression comes first.
  • Lastly, clicks or actions are the most important. That is where your leads, and ultimately, your sales come to fruition.

You can’t have reach or clicks without impressions first. Without impressions, which is the availability to view, there would be no clicks.

 

Clicks 

Clicks are usually seen as the most important step in the online advertising process, as a click means you have an interested visitor and a potential sale. 

A click is recorded when a visitor clicks on your banner, takes them to your website, where a lead is captured, or the possibility of a sale. But when it comes to clicks, relative to impressions, you need the impressions to generate a click, and since not every person who views your banner (which is counted as an impression) will click on it, you will always have more impressions than clicks. 

This ratio of clicks to impressions is measured by what’s known as the click-through rate (CTR). To calculate CTR, simply divide the number of clicks by the number of impressions.

For example, if your banner received 1,000 impressions and, out of that, you got 25 clicks, you would have a 2.5% CTR. The rule of thumb is that a banner with a high CTR effectively grabs a visitor’s attention, while a low CTR banner means that you may need to tweak something about the banner image or ad text to harvest more clicks, hopefully.

Your ideal ad click-through rate takes time to determine. It’s not the same for everyone, and the average CTR also depends on such factors as your industry and keywords and how competitive they are.

Based on the internal data of Wordstream, they’ve determined that the average CTR across all industries in Google Ads is 1.91% on the search network and 0.35% on the display network. The graphic below shows the variation in the average click-through rate for twenty different industries.


Image Credit – Wordstream

 

Conversions 

Conversions are the ultimate goal and end-result that every marketer sets out to accomplish.

Generating conversions means that the purpose of the advertisement/banner has been achieved. The term conversion covers a broad spectrum of actions, including capturing a lead, making a sale, or just having a visitor download an ebook or whitepaper. It’s good to measure the effectiveness of any campaign by determining how many conversions are achieved to how many dollars are spent. This calculates your return on investment (ROI). 

 

All Metrics Are Equally Important

When you’re analyzing your campaign data, it’s not a good idea to draw conclusions based upon only one metric. You always need to consider how each metric relates to the other. 

For example, (1) you may have an ad with an exceptionally high CTR but a disheartening conversion rate. Conversely, (2) you may have an ad that gets very few clicks, but it almost always converts when it does. 

The first scenario is not ideal because you’ll spend a lot of money on clicks but have little to show for it, especially if you’re using pay-per-click (PPC). The second scenario is not okay either because you won’t be able to scale that campaign to any significant size properly.

One of the most reliable ways to determine where best to channel your resources is by using a metric known as “Profit per Impression” (PPI). This metric takes both the beginning being impressions and ending being conversions or (profit) points of the advertising process. It uses them to determine the ultimate viability of an ad campaign. 

This is particularly helpful when participating in Markethive’s Banner Impressions Exchange, where you can purchase impressions for your Banner Ad Campaigns and view the detailed statistics of any given active banner in your BIX section of Markethive. 

 

 

How Do You Calculate PPI? (Profit Per Impressions)

The way to calculate PPI is to simply find out how much profit (not revenue) you generated from a campaign and then divide that by the number of ad impressions it took to produce that profit. 

For example, if it took a total of 90,000 impressions to produce $20,000 in profits, then your PPI would be $0.22 ($20,000 divided by 90,000 impressions). This enables you to see how well your banners perform after all costs have been covered. Campaigns with high PPIs will ultimately be the best candidates for scaling and growth.

By keeping the Profit per Impression (PPI) metric in mind gives you more confidence, and you will be more clear as to which ads will ultimately generate the most profit for your advertising campaign.

Another Factor To Consider – The Rule Of 7 – What Is It?

The Rule of 7 is a marketing principle that states that your prospects need to come across your offer at least seven times before they notice it and start to take action. Your prospects can be exposed to your offer significantly more than seven times, but they need to see it at least seven times.

This helps them remember you amongst an overwhelming amount of marketing messages, other information or clutter, and positions you to get better results from your marketing efforts. It’s not just about banners – social media and digital marketing require a thoughtful content strategy approach. This is accomplished by sharing content, interacting with people, and targeting ads to people interested in what you sell.

Socially-savvy companies like Markethive have the best of both worlds when it comes to marketing your business. It has the social newsfeed and specific storefront groups, inbound marketing tools, and now the banner impressions exchange. This gives you the ability to engage with prospects at every level of the buying process, as it’s been proven that the more positive contact you have, the easier it is to develop and sustain relationships and ultimately attain more sales. 

 

What Can Marketers Do To Capitalize On The Rule Of 7?

So if the Rule of 7 involves encouraging repeat interactions with prospects, how do you do this?

  • Have a very clear idea of who your customers are. Develop a plan to make yourself visible amongst your target customers and know where they hang out or which websites they visit. 
  • Make quality and consistent use of Banner Advertising on high-profile sites with lots of relevant traffic.
  • Have a content marketing plan that gets your prospects to notice you, so you need to provide content they perceive to add value. Your blogs or articles should start conversations and prompt people to want to find out more about you and your product, so make sure you have the necessary calls to action to lead them to where you want them to go. 
  • Amplify your content into social media. Ideally, your content will get you some SEO visibility, but broadcasting your content to the various social media channels will increase your reach. 
  • Have an email nurture campaign. Don’t think of email as an opportunity to make sales. Think of it as a way to help and nurture your prospects and customers. Drive email opt-ins by offering helpful free content so that they can subscribe.

With these initiatives in place, you will start to develop a level of visibility that will mean your prospects are being more frequently exposed to your brand. This can all be achieved and facilitated within the Markethive Platform utilizing its comprehensive range of marketing tools. 

The result will be an increase in brand searches, increasing the number of inquiries, leading to a rise in sales. Don’t expect overnight results; this requires a consistent, long-term effort.

You need to have a bigger picture view to see how all these metrics and systems with all their different moving parts work together, especially when it comes to valuing impressions, clicks, and conversions. The best way to understand how these factors work together and track your results is to test and tweak your marketing campaigns continually. 

 

ecosystem for entrepreneurs

 


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

Article reposted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

History And Timeline Of Digital Marketing Online

History And Timeline Of Digital Marketing Online

Markethive Header History of Digital Marketing

Where have we been and where are we heading?

Let's travel back in time and check out the history and timeline of digital marketing and how we got to where we are now in 2020, also where we are heading in the future. This year has seen a remarkable change in habits and a tremendous leap in users online. 

Everything from social catch-ups on Zoom, even viewing your favorite sports game from your lounge chair on the Zoom platform as a part of the live audience at the game’s venue. 

Also, corporate working from home, more recently-unemployed looking to work from home to earn a buck, and an ever-increasing number of traditional offline businesses now have a presence on the net adopting digital marketing strategies.

Pretty much everybody has a connection to the internet in some form or another. Grandmas and grandpas are being urged to get online for their banking needs and grocery deliveries. So, of course, every time you go online, you experience digital marketing where someone is trying to sell you something albeit directly or indirectly. 

It’s fair to say businesses just can’t thrive now without online marketing to help generate sales. All businesses, big and small are increasingly moving online with a direct-to-consumer approach that reaches a huge worldwide audience more easily and takes advantage of an unlimited marketplace.

On a global scale, digital advertising spend was projected to hit $336 billion in 2020, pre- COVID, now adjusted to $332.84, but as you can see by the graph, stronger times are just ahead. 

Worldwide digital ad spending will make up 62.6% of the total media spend by 2024.

Digital Ad Spend

 

The Rise In Digital Marketing

Digital Marketing is an umbrella term for promoting and selling services or products using online strategies as outlined in this article which is beneficial for all types of business and allows companies to; 

  • Reach their target audience wherever they are.
  • Use data to observe their online behavior.
  • Use analytics to understand which marketing messages to send them.

These digital marketing elements outlined in the infographic help you reach your customers wherever they are, engage with them, and encourage them to purchase something from you. You create brand awareness, generate leads, convert new buyers, build trust, and increase sales.

digital marketing infographic

Marketing has always been about connecting with your consumers and potential buyers in the right place, at the right time. Currently and into the foreseeable future the best place to meet them is where they are spending time – on the internet. 

Digital marketing is also referred to as 'online marketing', 'internet marketing', or 'web marketing' however, the term digital marketing has grown in popularity over time. 

Digital marketing is constantly evolving, with new technologies making it faster and easier to master especially for small businesses and marketers, but where and when did it all start? 

Let’s go way back and visit the history and timeline of digital marketing with some of the more major milestones in technology.  

 

Digital Marketing Became A Thing 30 Years Ago

The term “digital marketing” was coined back in 1990 and considered integral to technology development and advancement on the whole. 

One of the first key events took place back in 1971, when Raymond Tomlinson, a computer programmer from New York, USA, implemented the first email program on the ARPNET system, even before the internet launched. 

Tomlinson sent his first test email on a system that was able to send mail between users on different machines that previously could only be sent to others using the same computer. 

He was inducted into The Internet Hall of Fame in 2012 which stated "Tomlinson's email program brought about a complete revolution, fundamentally changing the way people communicate".

1990 – Web 1.0 Was Invented

This was a memorable year with the new terminology of digital marketing and that same year, Tim Berners-Lee who invented the World Wide Web in 1989, wrote the first web client and server in 1990. Classed as Web 1.0, it was limited to read-only. Meaning the early web allowed us to search for information and read it but very little user interaction or content generation. 

 

1993 – The First Clickable Banner Ad Was Born

The very first true, linked, clickable, paid advertisement on the WWW was from a website called the Global Network Navigator, (GNN) which in 1993 sold a clickable ad to a Silicon Valley law firm. 

However, the first to do rotating banner ads was pioneered by HotWired in October 1994 and the internet has not been the same since. Despite users’ aversion to online ads, particularly pop-ups, the business models of most websites still revolve around advertising. 

Advertisers will spend $52.1m on banner ads in the U.S. this year, according to Statista, with a projected annual growth rate of 7.9% resulting in a market volume of $71.5m by 2024. 

Those ads may annoy some users, however, they help fund many digital publishers. This is what helps keep platforms predominantly free for users. Banner ads were cutting-edge 26 years ago and gave birth to the internet ad industry.


The first banner. Image credit: Wired Formerly Hotwired

AT&T paid $30,000 to run a dedicated placement for this banner for 3 months in Hotwired. It initially got a 44% click-through rate. The metrics in those days consisted of a person manually counting the clicks and the first Web analytics tool was a highlighter pen. 

1994 – Yahoo Hits The WWW Scene

Yahoo, AKA ‘Jerry’s Guide to the World Wide Web”, named after its founder Jerry Yang, launched and to its success, received nearly a million hits within the first year. The human-edited Yahoo Directory provided for users to surf through the Internet became their first product and the company's original purpose. 

This set the tone for comprehensive changes in the digital marketing world, which led to companies to start optimizing their websites to obtain higher search engine rankings.  

Over the years, Yahoo evolved, then in 2000, they made what they thought was a strategic move in the history of search, when they partnered with Google. They let Google power their organic results, so in every Yahoo search result it displayed “Powered By Google”. 

At the time, Google was not well known, so essentially Yahoo introduced their largest competitor to the world and Google became a household name. 

Also in 1994, the first blog was created by Justin Hall of Swarthmore College. Soon after blogs became an opportunity for brands to connect with consumers. The original term was “weblog”, and shortened to “blog” in 1999.

 

1995 – LookSmart Comes Onboard

LookSmart was founded as Homebase in 1995 in Melbourne, Australia by husband and wife Evan Thornley and Tracy Ellery. The original concept of Homebase was to build a female and family-friendly web portal.  

On 28 October 1996, the company launched its LookSmart search engine. At launch, the search engine listed more than 85,000 sites and had a "Java-enhanced" interface.

These days, LookSmart is a search advertising, content management, online media, and technology company. It provides search, machine learning, and chatbot technologies as well as pay-per-click and contextual advertising services.

 

1996 – Alexa Internet Launches

Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat and has an interesting history. Alexa was founded as an independent web analytics company in 1996 and acquired by Amazon in 1999. 

The evolution of Alexa has seen its claim to fame being a key metric known as Alexa Traffic Rank also simply known as Alexa Rank. It is also referred to as Global Rank by Alexa Internet and is designed to be an estimate of a website's popularity.

The Alexa Traffic Rank can be used to monitor the popularity trend of a website and to compare the popularity of different websites.

This was also the year that the phrase, “content marketing” was born at a discussion for journalists and the American Society for Newspaper Editors, and quickly became one of the most pivotal terms in digital marketing.

 

google 1998

1998 – Google Was Incorporated

Starting out as a project in 1996, by Larry Page and Sergy Brin. They theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank which determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. 

Page and Brin originally nicknamed the search engine “Backrub”, because the system checked backlinks to estimate the importance of a site. After much funding, Google was incorporated and launched in 1998, based in a garage.

In the same year, Microsoft launched the MSN search engine, and Yahoo introduced Yahoo web search.

 

Veretekk Automated Marketing 1998

1998 – Veretekk Launches  – Automated Marketing

Marketers needed an edge to reach out to potential customers so a new technology arose as marketing automation. 

Thomas Prendergast built the first automated marketing system in 1994 and was the foundation of Wavefour, which was one of the many firsts. It included a self-replicated website, self-replicated PDF (a formatted receipt to print out sign and fax or mail-in), the first read-write to a server database, the first autoresponder email system, the first remote broadcasting system, and all incorporated into the first Automated Marketing system.
 
Launching in 1998, this system poured new customers and evolved into a service called Veretekk, a standalone Application Service Provider with “Aweber” like email systems, lead capture portals, and Internet Marketing training that ran for nearly 20 years. It was private labeled to hundreds of companies and built a verifiable database that numbered into the hundreds of millions and produced revenues in excess of 5 million.

From 2003 onwards, many automated marketing platforms followed suit such as Eloqua, Salesforce, and later in 2006 came Hubspot and Marketo to name a few. This gave rise to SaaS or Software as a Service. 

The company Veretekk has since been re-built from the ground up to include Blockchain technology and cryptocurrency, combining an inbound marketing platform, social network, and digital media broadcasting platform. Now called Markethive, it’s known as the first next-generation Market Network on Blockchain.

inbound Marketing Comparison

This also saw the birth of the term “Inbound Marketing” derived from automated marketing with a focus on content marketing which is proven to bring credibility and integrity to any organization and be considered a trusted source. 

 

2000 – Google Launches AdWords

Google’s AdWords program is a service that provides advertisers with advertising campaigns managed by Google. For those who want to manage their own campaigns the AdWords self-service portal was introduced soon after. 

Google then launched its AdSense program, originally named content targeting advertising in March 2003. It’s a program through which website publishers of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. 

These advertisements are administered, sorted, and maintained by Google and generate revenue for the publisher on either a per-click or per-impression basis. Today over 11.1 million websites use AdSense.

 

2002 – Linked Is Launched

Reid Hoffman founded LinkedIn in December 2002 – making it the first-ever business-oriented social networking platform. It’s primarily used for professional networking, job posting by company, and by job seekers.

As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016 it has been a wholly-owned subsidiary of Microsoft. 

 

2003 – Myspace Launches

Myspace, an American social networking service was the largest social networking site in the world from 2005 to 2009, reaching more than 100 million users per month. In June 2006 Myspace surpassed Yahoo and Google to become the most visited website in the United States

Myspace has had a significant influence on technology, pop culture, and music. It was the first social network to reach a global audience and it played a critical role in the early growth of companies like YouTube. However, in April of 2008, Myspace was overtaken by Facebook in terms of the number of unique visitors. 

 

2003 – The Genesis Of WordPress

b2/cafelog, more commonly known as b2 or cafelog, was the precursor to WordPress with an estimated 2,000 blogs installed as of May 2003. WordPress then became its name and is a joint effort between Matt Mullenweg and Mike Little. 

WordPress was originally created as a blog-publishing system but has evolved to support other types of web content and plugins assisting publishers to increase their reach across the internet. 

By October 2009, WordPress was enjoying the greatest brand strength of any open-source content management system. As of June 2019, WordPress is used by more than 60 million websites which include 33.6% of the top 10 million websites. 

WordPress is one of the most popular content management system solutions in use.

Wordpress Markethive plugin

 

2004 – Web 2.0 Is Introduced, Then Came Facebook

The terminology, Web 2.0 was initially invented in 1999 by Author and web designer, Darcy DiNucci, who also predicted the influence it would have on public relations. However, it was in 2004 that it became popularized when introduced by Tim O’Reilly and Dale Dogherty at the O’Reilly Media Web Conference. Web 2.0 was the start of a participatory or social web. 

The same year “TheFacebook” founded by Mark Zuckerberg, became a thing, initially for the students at Harvard which later that year expanded to many other colleges across the USA. But it was in 2005 the name changed to just Facebook and started to take hold globally in 2006 when it opened to the public. 

Google also released Gmail on April 1, 2004. It started as a beta release and didn’t end its testing phase until July 7, 2009. 

 

2005 – YouTube Hits The Scene

YouTube was the brainchild and founded by Steve Chen, Chad Hurley, and Jawed Karim, all were early employees of Paypal. Karim said the inspiration for YouTube first came from Janet Jackson's embarrassing wardrobe malfunction in 2004 at the Super Bowl

The very first video of “Me at the zoo” with founder Jawed Karim, was uploaded on April 23, 2005. Then YouTube offered the public a beta test of the site in May 2005. At the time of the official launch on Dec. 15, 2005, YouTube didn’t have much recognition as Vimeo was already operational as it launched in 2004. 

However, as history denotes YouTube is a hit and in 2006 Google acquired the video-sharing platform for $1.65 billion in Google stock. Today, YouTube accounts for 2 billion users worldwide.

2006 – Growth In Search Engine Traffic 

By 2006 there were considerable advancements in the digital marketing space. Search engine traffic grew to approximately 6.4 billion in the month of March alone.

Microsoft also introduced Live Search to compete with Yahoo and Google.

Twitter also launched in 2006 and created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Dorsey explains,

“…we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was.”

So although classed as a social media, Twitter is more of a microblogging platform and information network. Furthermore, statistics demonstrate that Twitter users spend 26% more time with ads than users of other social media platforms.

Twitter Jack Dorsey Founder

 

2007 – Automation Marketing Became More Widespread. 

As the pace of the World Wide Web increased, so did the marketing climate and more companies and marketers came onboard utilizing marketing automated software that replaced conventional marketing processes. 

These tools automated the tasks of lead segmentation, marketing campaigns, and the ability to provide customers with personalized information. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing as digital platforms became increasingly incorporated into marketing plans and everyday life. 

 

2010 – Instagram Launches

The photo and video sharing platform was created by Kevin Systrom and Mike Krieger, in 2010  After its launch, Instagram rapidly gained popularity, and was acquired by Facebook in 2012. Instagram users are spending an average of 28 minutes per day on the platform in 2020.

A large portion of those users (around 200 million) visit at least one business profile a day, indicating that Instagram has become a focal point in the digital marketing arena. 

Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.

Also noteworthy, the digital marketing industry saw a substantial rise in 2010, with the digital media growth of an estimated 4.5 trillion online ads served annually, and digital marketing expenditure experienced a 48% growth.

 

2011 – Google’s Panda Algorithm launches.

First released in February 2011, Google Panda brought a major change in Google’s search engine ranking algorithm. The name "Panda" comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.

It aimed to lower the ranking of “low-quality sites” and rank “higher-quality sites” near the top of the search results. Google Panda affected the ranking of an entire site or a specific section rather than just the individual pages on a site.

Panda’s updates were rolled out once a month in the first 2 years, and consequently influenced the ranking and traffic which negatively impacted some sites that upset a few people, to say the least. In some cases, it forced companies to change names, business models, fire employees, and even go out of business altogether. 

Google stated in 2013 that future updates would be integrated into the algorithm which would make it less noticeable and continuous.

 

2012 – Saw The Launch Of Zoom 

Zoom is a video-telephony software program that launched a beta version on September 10, 2012, that could host conferences with up to 15 video participants at the time. In January 2013, version 1.0 of the program was released with an increase in the number of participants per conference to 25. 

By the end of its first month, Zoom had 400,000 users, which rose to 1 million by May 2013. Due to the COVID-19 pandemic Zoom experienced an exponential gain in users of 2.22 million in 2020.

On one day in March 2020, the Zoom app was downloaded 2.13 million times. In April 2020, Zoom had more than 300 million daily meeting participants. On August 24, 2020, Zoom experienced widespread outages for several hours before service was restored.

However, this year, Zoom has been at the center of some controversy with its attendee tracking feature, sharing personal data, shady techniques, and lack of transparency. It is recommended you “Zoom” at your own risk. 

 

2014 Long Form Content more prominent

 

2014 – Upsurge In The Amount Of Smartphone Users

Reportedly, 2014 saw a rise in the number of mobile users, to 4.55B which is 70% of the global population, with smartphone users reaching 1.75B. 

2014 also saw the launch of the Facebook messenger app and not long after came the Apple Watch. 

 

2015 – Markethive, The Genesis of The Next Generation Market Network  

Markethive, (previously Veretekk), was trademarked and incorporated in mid-2015 and opened the doors to a private Beta phase for Veretekk founders and users. The company then went into full public Beta launch in January 2016. 

Over the next couple of years, while operating as an inbound marketing platform and social network, Markethive methodically worked on creating its primary vision of being a decentralized Blockchain driven Social Market Network integrating cryptocurrency forming an entire ecosystem for aspiring entrepreneurs, marketers, companies, small business, and commercial artists. 

January of 2019 saw the launch of the Markethive Coin (MHV) within the Markethive ecosystem. Now it is possible to earn coins on every task and activity performed, whether it be facilitating your business with the inbound marketing tools or engaging on the social media platform.

Markethive is a sovereign entity offering transparency and self-sovereignty on all levels including autonomy, privacy, and security to its users as well as financial well-being. A community-focused culture of collaboration is the fabric of Markethive and proving to be a much-needed resource in the online world today. 

Markethive Wallet App

By years end of 2020 will be the launch of the Markethive wallet app and exchange which will open the floodgates bringing in the millions who are looking for a genuine way to earn and conduct their business in the online space that in many ways has become a jungle and cesspool of fraud, scams, data harvesting, political bias, and dystopia. 

This is all part of the Web 3.0 or 3rd generation internet which has started to emerge as a movement away from the centralization of services.  Markethive was built for the little guy and gal in mind, at little to no cost to join, utilize all the facets of an inbound marketing platform and social network, build their business relationships, and get paid for doing so, all while enjoying free speech, privacy, and autonomy in a collaborative environment. 

Sound like utopia? Pretty much is! 

Markethive Infographic

 

Staying At The Forefront Of Technology

So there you have it… Technology has come a long way over the past three decades with no signs of it slowing down any time soon. The successful company for the long term will need to have an innovative culture and be tuned in to the fast-paced, ever-changing technology and behaviors in this revolutionary world.    

One thing is for certain, content marketing, along with email marketing integral to inbound marketing which is a prescribed marketing strategy under the digital marketing umbrella is crucial to the success of any organization, large and small. 

Statistics show that:

  • Content marketing costs 62% less than outbound marketing and generates 3x as many leads
  • Content marketing has lower up-front costs and deeper long-term benefits than paid search.
  • Small businesses with blogs generate 126% more leads than those without blogs.
  • Content marketing rakes in conversion rates 6x higher than other methods.
  • 87% of B2B marketers say email is one of their top free organic distribution channels.
  • 80% of B2C businesses believe email marketing increases customer retention. 

We have evolved into a more human approach towards marketing and advertising. Even  Google’s search engine is adopting that approach with their latest algorithm in 2019, BERT, that helps better understand the context of words in searches and language a bit more like humans do. 

At the height of the automated, inbound marketing boom in the mid-2000s, not only was it expensive but overwhelmingly complicated for many businesses to integrate. Larger companies would have it done for them, but what about the little guy and gal? 

Enter Markethive, the complete Market Network. 

 

ecosystem for entrepreneurs

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Introducing MARKETHIVE TV – Now LIVE on ROKU and AMAZON FIRE TV

Introducing MARKETHIVE TV – Now LIVE on ROKU and AMAZON FIRE TV

In the last week of July 2020, Markethive TV launched and is now live on Roku TV and Amazon Fire TV which is just one of many joint ventures Markethive.com, the Social Market Network is engaging to advance the platform and bring more opportunity to the Markethive community. With the newly launched Markethive TV facilitated by Greg Hoyt, a significant investor in Markethive, we now have another powerful medium to introduce Markethive to the world far beyond the typical portals.
 
This is a great opportunity for the continued growth of Markethive as more people are cutting the cord and canceling their subscriptions to cable and satellite TV. As of March 13, 2020, Roku TV has 39.8 million active users, while Amazon Fire TV has just surpassed 40 million. This by enlarge is because, while Roku has been popular in the USA, Amazon Fire TV sticks have shipped globally. These numbers are increasing in light of the pandemic as more people are at home either streaming for entertainment or looking for opportunities to work from home to replace the income they may have lost. 

What does this mean for Markethive? Through the Markethive TV portal with its valuable content means more people on a medium other than social media and advertising platforms, has exposure to Markethive, so it’s a whole new market being introduced to the Markethive social market platform, for entrepreneurs, artists, crypto enthusiasts, hobbyists, in fact, anyone looking to share and be part of an online community. 

 

Current And Future Programming On Markethive TV 

Currently, the Markethive TV channel consists of numerous videos, historic in nature, dating back to its inception and a great way to learn about Markethive, its mission, and values along with the all-encompassing platform that is the next generation in social media, automated inbound marketing, digital media broadcasting, ecommerce and a very accessible platform that drives a newly defined cottage industry in the online marketing world run by the community and tailored for the community. 

The direction in which Markethive TV plans to go would be the development of a live segment on the channel of interviews with industry experts about topics relevant to Markethive, Blockchain, Cryptocurrency, and anything that would be of interest to Markethive subscribers, along with educational and up to date news stories. 

Ultimately there would be a host or even multiple hosts for the different interests and topics that will allow Markethive TV to bring interesting and valuable information to the viewers. A very important component is the ability for all Markethivers to contribute to the channel, by supporting, viewing, and positively rating it.

Accelerating Markethive’s Growth And Ultimate Goals 

Markethive TV will help accelerate the growth of Markethive, the social market network platform and realize its goals including economic growth for its ILP holders. Furthermore, to expand and implement a globally distributed system with its mining hives creating a decentralized force that cannot be shut down resulting in a safe and secure haven for the Markethive community.  

When people realize that there is an organization, culture, and system that will give them what they need to be able to achieve financial sovereignty such as Markethive, (meaning we are not dependent upon governments or financial structures that oppress communities and Society in general), Markethive’s growth will be exponential and lead us to 1000’s of hybrid hive farms cultivating Medicinal Marijuana and producing or mining coins. 


 
The Architecture Of The Mining Hives

A simple explanation from CEO and Founder of Markethive, Thomas Prendergast explaining how Markethive will become an untouchable force; 

A server and farm at the bottom of the building, the second story is a greenhouse. The greenhouse is producing electricity to feed the servers below. The servers are producing the heat which in turn produces coin and at the core of all that is our Quantum dWave computer as one of the many decentralized database systems that are operated, controlled and protected by the blockchain of our wallet, meaning Markethives presence will be in every nook and cranny in the world and we will be spread out and decentralized along with many projects that will inspire and improve the world. 

Initially, 3 Data centers will work in conjunction with our wallet on the blockchain and will be part of managing our distributed database. Eventually, Markethive will have 10,000+ data centers spread out globally in our mining hive facilities so the entire system will run off the closest data center to you but all interconnected, all updating themselves and all managed by blockchain. This is a substantial technological advancement with no other company doing it presently. 

In a recent interview with Greg Hoyt, who is heading the Markethive TV venture, expressed,

“ My primary desire for Markethive TV is to expose as many people from all around the world as possible to Markethive and bring them into the fold so that they may take this journey with us. They may be people who don’t even realize yet that they want to be entrepreneurs, like people looking to quit their job or find themselves in a position where they need to find a reliable platform online that will help them produce an income.

We are in a rudimentary stage of development at this stage, but as we move forward, with new valuable content, live interviews, etc, anybody who comes across the channel will have the ability to join us at Markethive. The sky's the limit. For now, if we could get everyone in Markethive to tune in and rate our channel, will be a huge step forward.”

Cutting The Cord From Cable And Satellite TV 

Numbers are continually increasing of people purchasing a streaming device and subscribing to a streaming service rather than pay for cable TV. Labeled cord-cutting, and once seen as a revolutionary shift, has become commonplace. The top reasons for an OTT media service are to gain access to original programming (57%) and avoiding advertising (44%). 

The cord-cutting revolution isn’t slowing down anytime soon, in fact, it’s gaining traction with older audiences as 28% of consumers over 50 years old don’t pay for traditional TV service, and 61% get TV content from online sources, which is up more than 27% in two years. The proportion of Internet users watching videos online has grown from 45 percent in 2013 to 70 percent in 2017, and now 90% of consumers are tapping into their preferred content over the internet and unleashing their power of choice.

Apple TV (which launched November 1st, 2019 worldwide) and Google Chromecast are two more streaming services and are in the sights of Greg Hoyt with the potential to add the Markethive TV channel in the future. As more and more people move over from cable to streaming services, this puts Markethive TV right at the forefront of what’s happening in the industry. 

Basic Thru To High-End Streaming Devices Available 

Roku has been around for years and one of the first heavily advertised streaming devices that keep reappearing every year as one of the dominant ways to cut the cord. Roku Express is rated as the best for beginners and with fast, HD streaming, not 4K, which is excellent for lower bandwidth or slower WiFi internet services.

Roku Ultra streaming media player is America’s #1 streaming platform, based on hours streamed. The most powerful and feature-packed media player that streams HD/4K/HDR
Ultimate connectivity with dual-band wireless and an ethernet port. Voice remote with buttons for TV power and volume. Plus, lost remote finder and a headphone jack for private listening with included premium JBL headphones.
 
Amazon Fire TV Stick is another basic device for beginners, It’s simple to set up with a quad-core processor,  as well as 8 GB of storage and 1 GB of memory for apps and games that allows for fast streaming. 

The latest device from Amazon is the Fire TV Stick 4K which has Alexa built-in including voice remote, Ultra HD, and Dolby Vision. According to Amazon, it is the most powerful Ultra 4K streaming stick they make. You will need a faster level of bandwidth and WiFi to support HD picture quality.

Google Chromecast is a cheap and easy way to stream video content right to your TV and also enables you to share your phone or laptop's screen directly onto your TV. With a Chromecast, you have a fast path to bring Netflix, YouTube, Hulu, and many more services straight to the biggest screen in your house. 

Apple TV, very powerful, but pricey has 4K and HD boxes that feature the latest technology. creating a crisper picture using four times more pixels than a standard HD along with Dolby Atmos sound, along with 32GB of storage. 

The more hi-end streaming devices are the Fire TV Cube, Apple TV, and Google Chromecast Ultra with all the characteristics of the Roku Ultra and Amazon Fire Stick 4K and then some but are almost double in price. Depending on your requirements, the basic devices are often enough for the average user.

The Difference Between Paid Subscription Streaming Services and Devices

Netflix and Amazon Prime TV among many others are a more commercial, mainstream service where you can access movies and popular shows based around entertainment. The hardware like the Roku Express and Amazon Fire Stick are the devices that give you access to these streaming services and are a one-time purchase. As long as you have a wi-fi connection, you can browse the internet and have access to other video streaming apps. You do not need a paid service like Amazon Prime to use the Fire Stick.

What’s The Next Step? 

To access Markethive TV, you'll need to get the app devices (sticks), which you can get online from Amazon, Walmart, or the type of stores that specializes in electronics. Also, Greg Hoyt has created a banner ad where you can order the Roku or Fire Stick devices, so click on the banner at the bottom to order yours. Each app requires its own device. Notably, with Amazon Fire TV, you may need to search for Markethive TV under "APPS" rather than in the regular TV & movie sections.

To help bring Markethive TV into the limelight we would like as many Markethive entrepreneurs as possible to participate in promoting the channel in the Markethive newsfeed to create momentum so that the 1000’s of new members joining every day are aware of this venture. 

Then, go to Markethive TV on Roku or Amazon Fire TV (or both) and rate the channel after watching about 10 minutes of the content. The more consistent viewers and ratings the Markethive TV channel receives and the greater the audience gives a better chance of Markethive TV being displayed on a viewer’s TV screen as opposed to having to search for the channel to view it. 

One of many Markethivers who rated Markethive TV had this to say,

“I loaded it on my Firestick today. The videos look great in true HD. Gave the app 5 stars on Amazon, and then some. Thanks for all the hard work on the app. Very well done.”

As Greg says,

“The timing coincides nicely with the efforts of Thomas and the rest of the team, as Markethive continues its strong growth, along with the remarkable Alexa Ranking, Markethive TV will be adding to that momentum.”

Conclusion

Markethive, delivering a blockchain-driven Market Network for Entrepreneurs with a cryptocurrency ecosystem, integrated with an inbound marketing tools platform, multiple ecommerce tool platforms with blog broadcasting from members and staff writers delivering the latest news, insights, and analysis from 100,000s of bloggers and journalists from many industries. Now we have Markethive TV live on Roku and Amazon Fire streaming networks on a mission to deliver Markethive to a new level and market, creating an even more widespread reach illuminating the platform that has been built for the people, by the people, and of the people. 

 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

What Is A Market Network?

What Is A Market Network?

Market Network Image

Back in 2015, it was exhibited that the next 10 years would be all about Market Networks whereas the last decade was focused on Social Networks. There were a few companies mentioned that were deemed to be market networks and essentially had the key factors of a market network and what it is purported to be. However, since then we have gone next level with blockchain technology. But has any of those market networks actually adopted this new and beneficial technology?

 

So what exactly is a Market Network?

 A market network is a combination of a marketplace and a social network that includes SaaS which helps the individuals in the market network to work with customers and other service providers to build relationships rather than just quick transactions we experience on eBay or Amazon. 

Marketplaces are essentially about selling your product or service even though reviews of goods purchased by the customer are there to guide potential customers’ purchasing decisions. However, marketplaces are predominantly where buyers and sellers meet for one-off transactions. Typically, marketplaces are an accumulation of sellers. 

Marketplace

 

We all know what social networks are. Over the last 15 years, most of us have participated in Facebook or Linked to communicate with people and build relationships for whatever reason. However, commerce is not the core objective of social networks.

 

SaaS (Software as a Service)are business applications, including email and collaboration, customer relationship management (CRM), billing/payroll processing, sales management, human resources management, financial management, database management, enterprise resourcing planning (ERP), content management, and document editing and management.

So what we had was two separate places for your online presence and commerce. A marketplace to sell stuff, and a social network to build relationships. The SaaS doesn’t exist on these platforms, that’s separate and an added expense for business owners and marketers.
Software as a Service

But what if you provide a service that is more involved than a simple buy-sell transaction. On top of that, what if you need collaboration with other professionals in your industry to form a team to provide a complete service?

Well, that’s what market networks are all about. In the market network, you are a service provider, but also a person with a profile, with history, reviews, score, etc. You can team up with other people to provide a complex service to a customer and channel the workflow through a SaaS solution.

 

How Does Blockchain Fit Into The Market Network Model?

To be successful in online branding and operating a business in the ever-expanding internet world, you must maintain your profile in many networks, social and market. It’s difficult to effortlessly scale your reputation from one network to a different one. They are pretty much isolated from each other and they can’t communicate with each other, nor do they really want to because they generally belong to someone. And it so happens that “someone” is never the community that brings value to the platform. It’s not easy for a centralized market network to diversify among service providing platforms and it takes a lot of effort to build and maintain individual profiles that you can only use in an isolated network. 

What if your online identity always belonged to you, not a service or platform? And also, the reputation of your branding was maintained by the network and that network also belonged to you? In other words, a decentralized reputation that would enable you to plug into any other centralized network. You see, when your reputation is decentralized, the entire digital space becomes your network.

Blockchain is the ultimate framework or infra-structure tool that gives individuals true ownership of their digital selfhood and reputation. It creates self-sovereignty.

 

Decentralization

Decentralization In The Marketplace

Decentralization has many features that are beneficial for industries and users around the world. Reduced fees, increased efficiencies, removal of biased agendas and tiers of corruption and greed.

There have been companies like Airbnb and Uber that introduced a new era allowing people to rent out and monetize items. Or eBay and Etsy allowed people to sell products online and Upwork and Fiverr helped freelancers to sell their services. At this stage, these companies are all centralized and very linear with no collaboration between them.

Enter Blockchain.

A decentralized marketplace allows for true peer-to-peer transactions without centralized authorities taking their fees. This is made possible through blockchain technology and smart contracts. We no longer need the trusted third party verifying sellers and ensuring payments. 

 

Decentralization In Social Media

The traditional social media platforms are losing their edge, and their users have taken a massive beating. While some have given up on their social media world completely because it’s affecting their psychological well-being, some have become very disappointed with the fact that the benefit of their work was being passed onto the site more than them or their hard work has been deleted by centralized authorities due to hidden agendas.

If this wasn’t enough, user data, which is meant to be confidential, is being made available in the open market, with governments, advertising companies and more having access to it. This has made users apprehensive about sharing personal details of their lives.

Social Media

 

Enter Blockchain

Blockchain is going to transform the user experience in social media networking. These are important factors like the users’ information is encrypted on the blockchain network, so the privacy of data is maintained. Also, a platform can offer monetary compensation and loyalty programs for any and all activity performed by the user. Imagine producing viral content on the platform and getting paid for it? This does not happen on traditional social media, fast becoming a product of drama, agendas, and antiquity.

There are upcoming platforms that are classed as social media on the blockchain whereby you can monetize your blogs, some even have a messaging app integrated, but it stops there. Imagine a complete Market Network as described above that is decentralized, pluggable, and portable which are key components and that have the capabilities to have your marketing, blogging, Storefronts, in fact, all your branding goes viral across all platforms in the internet space?

Enter Markethive – Embracing Blockchain Technology

Markethive is a social marketplace, digital media platform for entrepreneurs that have the combined power of Facebook/LinkedIn, Marketo/Hubspot and Amazon/eBay along with Crypto News Sites like Cointelegraph/Bitcoin.com. Delivering a dynamic social network, integrated with Inbound Marketing (SAAS), numerous commerce platforms, storefronts coupled with augmented reality, and multiple traffic portals, built on the blockchain.

Markethive Logo

Does It Pay?

Markethive is a next-generation Market Network and the first to adopt blockchain technology that has positioned itself as a complete ecosystem for Entrepreneurs. Using the latest technology, it provides prosperous solutions for all business owners, marketers who require an online presence. Including Markethive’s own Coin (MHV) and Crypto Exchange for ease of liquidity as well as purchasing products and services within the Markethive ecosystem.

Creating a “Universal Income” for entrepreneurs, Markethive is delivering an infinity airdrop incentive to new subscribers, Bounty, and Loyalty programs and has set up the entire system with faucet like or micropayment rewards for using the system, including “Tips” instead of “Likes” This means the whole system is monetized for the benefit of all users. The income potential is huge and the MHV Coin ensures that all users will earn money for everything they do in Markethive.

3 Pillars of Market Network

 

So What Do You Get?

Markethive's functionalities include SEO features, Analytics, Customer Management System, Traffic Portals, Capture Page and Lead Creation, Profile Page, Resume, E-commerce portals, Video Conferencing, Blogging PlatformMessaging, Press Release, and Sponsored Article distribution, Banner Program and much more. Also included are significant training tutorials and weekly live support meetings, with a step by step automated tutorial system in the works.

Inbound Marketing is a key component of Markethive’s embodiment. Markethive plugs into all Social Media, simplifying your marketing efforts, with automated email campaigns allowing for lead flow into your designated business. Markethive incorporates collaboration building relationships within the community.

Did I mention that the inbound marketing component is free to use while being rewarded with MHV? The only thing that is more rewarding beyond your wildest dreams is the loyalty program which enables you to profit from all facets of the Markethive system including receiving dividends from the company’s net profits. It basically means you as part of the Markethive community own a piece of Markethive, unlike the centralized companies with their venture capitalists and shareholders.

Market Annotation

Conclusion

The potential of what the blockchain offers is extremely exciting. And although we are seeing some companies integrating the blockchain as they see what it can do for them and the world holistically, large scale adoption may still take some time. However, the unconventionality of this next-level technology shouldn’t deter marketers, business owners, entrepreneurs, in fact, anyone with a social or marketplace profile from embracing this new protocol given that it offers people many advantages in the form of transparency, security, anonymity, and performance with the added benefit of self-sovereignty.

In the next article, we will explore Inbound Marketing and blockchain. Stay tuned…

 

ecosystem for entrepreneurs

 

 

Deb Williams

A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Original article posted on the Markethive.com site, by Deb Williams.

Article re-posted on Markethive by Jeffrey Sloe

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

CMS and CRM – FREE and UNLIMITED – only at MARKETHIVE

CMS and CRM – FREE and UNLIMITED –  only at MARKETHIVE

CMS (Content Management System) and CRM (Customer Relationship Management) provides two separate objectives in the business software realm. A small business needs both a CRM and CMS and Markethive has them both built-in to make it easier for you. The next generation Inbound Marketing Social/Market Network built on the Blockchain with everything needed to succeed under one umbrella.  

 

What Is A CMS? [Content Management System]

You’ll need a CMS from the outset to build your website/capture page, create content on your blogging platform and get your business up and running. (Think WordPress or Markethive) Even if you're not in business, but want an online presence to showcase a product, start a blog or promote your services, you will need a CMS. 

Key features of Markethive CMS include:

  • Custom domain names: When you join Markethive you receive (for free) a CPanel control panel and WordPress system built into your assigned domain, a subdomain of hivesfeed.com

  • Web hosting: Store your website and all of its data either in the CMS or by integrating with a popular web hosting platform.

  • Site editor: Change the layout of your site, either using code or a drag-and-drop editor.

  • Content Library: Store content for publication including images and videos. 

  • Online-store: Set up a catalog of products and integrate a payment portal so users can shop online via your website.
  • Manages the creation and modification of digital content and typically supports multiple users in a collaborative environment. 

  • Markethive provides capabilities for multiple users to manage content, data and/or information of a website project, or campaign but gives you 100% control of your data. 

Markethive assists you in managing content creation, editing, archiving, publishing, collaborating on, reporting, distributing website content, data, and information.

 

What Is CRM? [Customer Relationship Management] 

CRM is quite different. CRM solutions organize and manage information about leads and customers, and so it is a very important tool. Businesses, sales and marketing teams can utilize this tool to keep track of their leads and make sure they’re communicating with their customers at the most opportune times.

You will need a CRM when you start to accumulate leads and build up your client base. (Think Salesforce orMarkethive)  

Key features of a Markethive CRM include:

  • Contact management: Markethive acquires high-quality connections (leads) we call “associates”. In doing so, you have access to call them on their verified cell phone, email them on their verified email, message them through the Markethive system and the multiple social networks our system nurtures each subscriber to add to their account. 

  • Groups System: There is also the groups' system that shares your customized funnel systems with all Markethive members. Markethive is rich in data, but unlike the other systems, your data is yours and their data is theirs.  Only You control it, not Markethive.

  •  Interaction tracking: Document every interaction that you’ve had with your customer, including phone calls, support requests, and purchase history.

  • Lead management: Allows you to sort to specific folders, sort by Social network, GEO, email, phone, capture page. Transfer from one group to another and delete. Markethive also has funnel page systems that capture leads for you through the Markethive One Click Widget

  • Email management: It has utilized the OAuth technology to capture data via capture widgets through a choice of Social Media Sites situated on your capture pages, blogs and profile pages. You can send email campaigns or follow up directly from your CRM.  Email Deliverability: Main Inbox  99.97% Spam 0.0% Tabs 0.0%  Missing 0.03%  

Free when you subscribe to Markethive. There are no limitations on the amount or size of your list of subscribers and no upcharges. 100 addresses or 1 million addresses, you will experience nearly 100% delivery for no costs, for free.

 

Leads Funnel Technology

Markethive funnel technology is the epitome of Inbound Marketing, or Automated Marketing designed to draw visitors and potential customers in, generating massive leads and customers. Your system includes capture pages, survey pages, and your profile page all serving to bring traffic into your platform turning traffic into visitors, then leads, then customers and eventually promoters on your team.  Organic, qualified leads for your business on a platform where you can cultivate those leads into long term clients. A system that meets marketers needs on every level.

Markethive’s capture pages are twofold. Create capture pages to build referrals into Markethive, direct them to a specific group, set up specific autoresponders. Choose from a vast selection of thumbnail templates, or build a more sophisticated capture page with custom configurations for the more seasoned marketer. Either way, similar systems sell for over $200 per month and are complex and less effective than Markethive’s one-click proprietary enrolment widgets. All of this included for free to the moon Markethive.

 

Markethive On Blockchain With MHV Consumer Coin 

Markethive is a Social Media Market Platform that is essentially a hybrid between the social networks, Inbound Marketing, eBay and exchanges. What makes Markethive different to other alternatives is it's built on the Blockchain providing transparency; anyone can look at how we function and see that we are not spying on you. It also means everything you do is encrypted and private. The platform is completely decentralized, encrypted, private and secure. All of our code is open source, meaning privacy, transparency and free speech is foundational.

The Consumer coin, MHV, is being utilized within the Markethive exchange by way of airdrops, the faucet system, which rewards associates using the platform,  bounties, and loyalty rewards and the upcoming vault. So the coin is used within the commerce of the system thus creating the velocity. The Revenue is a vehicle that is used to buy the Markethive coin back in the free market so it can be redistributed into the economic vortex of the system. This is a fundamental difference to the other systems currently out there today.

The Markethive system has been developed to produce revenue in the traditional sense with the added benefits of the blockchain taking it to the next level. Markethive is a philanthropic endeavor. To give, not take. To help not exploit.

 

 

Conclusion 

This is the next generation of all things from the past. This is where it's at. Combining all forms of media and marketing built on the blockchain is the new era of online business. No more standalone platforms with the need to integrate with 3rd parties to create optimum leads and results. Markethive, 20 years in the making has had the forward-thinking and tenacity to integrate the latest technology to deliver a complete ecosystem for anybody aspiring to work online. 

 

ecosystem for entrepreneurs

 

FOLLOW US ON…

Website: https://markethive.com 

Token Site: http://markethive.io/ 

Telegram: https://t.me/markethive_support

Twitter: https://twitter.com/markethive/

Github: https://github.com/markethive /  

Reddit: https://www.reddit.com/r/markethive/  

Crunchbase: https://www.crunchbase.com/organization/markethive

Medium: https://www.medium.com/@markethive

Bitcointalk: https://bitcointalk.org/index.php?topic=3309067.msg34535452#msg34535452 

Telegram News: t.me/Markethive

LinkedIn: https://linkedin.com/company/Markethive

Facebook: https://facebook.com/MarketHive

Youtube: https://youtube.com/Markethive

 

 

Deb Williams
Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Article reposted on Markethive by Jeffrey Sloe

ecosystem for entrepreneurs
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Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Too Little Too Late For Some? What’s On The Horizon

Too Little Too Late For Some? What’s On The Horizon. 

The spread of disinformation and hate on Youtube is being seen as too big to completely control. YouTube has increased its team significantly to monitor the videos being shown on the platform and banning what they believe not to be appropriate. In fact, they’ve hired thousands to handle this. Last quarter they removed over 9 million videos and it is an ongoing process. However, given the enormity of the platform, they struggle to keep up with censoring what they deem to be harmful to the public. 

The CEO of Google Sundar Pichai has acknowledged it’s a monstrous task to execute. Due to the large scale of organizations and systems like YouTube which is owned by Google makes it difficult to get it right 100% but expects to get it down to a very small percentage. He says they have gotten much better at using a combination of machines and humans. Where do we draw the line between hate and free speech? That is the ultimate question. Should the public be able to choose what interests them? Or should the service providers choose? Where is the autonomy? 

Privacy In Crisis Mode

Privacy in itself has become a crisis. Due to the scale of which information is flowing, users do not have a good sense of how their data is being used. It has been said that the tech giants put the burden on users and better frameworks are needed to alleviate the user, giving them peace of mind. Essentially have them feel they have control or agency over their data. Can Big Tech implement this? And to what extent? 

What about intrusive Advertisements that play consistently throughout any given video that is being viewed? And have you noticed the Ads are congruent with what you’ve been searching and viewing online? It’s like someone is watching you. YouTube does provide a subscription service that offers an ad-free experience and now Chrome has an incognito mode, but is it enough? Should we need to pay for a service that should be our right of passage? 

We are now seeing more video platforms with varying degrees of privacy and free speech, but will they ever surpass the giant that the masses have come to rely on? There are many questions that will be answered as new technology is adopted and implemented. Blockchain has and will continue to help level the playing field in these times of intrusion and uncertainty. There have been speakers, journalists, and peaceful activists that have been deplatformed resulting in loss of presence and subsequently their income due to the rules, opinions, and bias of the oligarchs. 

Blockchain Based – A New Era 

One particular platform, Markethive, has been built on the Blockchain. Currently in Beta, however, many of its vertical platforms within Markethive is already in full operation. Markethive will offer a complete hybrid video channel system, [in development], similar in function to Youtube and Hangouts, but will also auto-upload your videos to your other channel accounts like Roku, Vimeo, YouTube, and Facebook. It will have an interactive news feed or community and comprehensive personal channel page to showcase your branding.

The conference rooms at Markethive will operate by virtue of a  peer to peer system via the Blockchain which is secure and private. It’s run with an Avatar Engine, procured via an API so the room is branded according to you. There is also an Image Sharing platform which will be hosted on each members’ unique domain when Markethive launches its exclusive CPanel option. Essentially it means each member will have their own assigned domain. This way you control all your content, without the worry or hassles of government overreach and anti-freedom regulations designed to stifle the start-ups and small entrepreneur.

Free System – Free Speech

All of this for free incorporated into a transparent blockchain system, the platform is completely decentralized delivering on Markethive’s principles of privacy, transparency, and free speech.
We are not spying on you; shadow banning you; or terminating accounts, for any reason.

Benevolent Visionary Sees The Bigger Picture

Markethive has been a vision of Founder and CEO, Thomas Prendergast, spanning more than 20 years of his Entrepreneurial existence online. After much success in his previous companies, he saw what could be achieved for the betterment of all when the Blockchain and Cryptocurrency came on the scene. Although operational and experiencing rapid growth, Markethive has been in Beta for the past 4 years perfecting the system. Now his vision is fast becoming a reality with Launch imminent in just months.

When you develop a proprietary suite of advanced, effective inbound marketing tools, News & PR site and integrate the entire system into a LinkedIn, Hubspot, and eBay like social network and interface on the Blockchain, you have the world’s first entrepreneur business person’s social network. 

Then offer the entire system for free to the entire worldwide market of entrepreneurs. That includes small businesses, local businesses, regional businesses, global businesses, cottage industries, real estate agents, mortgage brokers, insurance agents, affiliate marketers, software innovators, musicians, churches, political platforms, political candidates, distributors, network marketers, innovators, and dreamers! Which one are you? 

Conclusion

So we have Google wishing it had addressed the problems sooner with an acknowledgment that they didn’t get it right as YouTube has come under fire in the last 2 years and now we have a Blockchain Platform springing up with new technology and a meritocratic, autonomous system that embraces privacy, freedom of speech and transparency making the individual accountable and also gives them the freedom to choose. The idea of a hierarchy choosing and banning what they think should be online and the likelihood of peoples information being captured and used even under the guise of helping us have a more user-friendly experience is highly autocratic in my opinion. Let the people decide what to remove, block or ban from their accounts. 

Published on Blokonomi https://blockonomi.com/too-little-too-late-for-some-whats-on-the-horizon/

 

Deb Williams
Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Reposted on markethive by JeffreySloe.

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

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A safe, secure, powerful broadcasting platform, delivering value and merit for joining and engaging your audiences. An exclusive Airdrop, Faucet and Bounty social network. Markethive. Joining is free, upgrading is rewarding. https://markethive.com/jeffreysloe

By Invitation: https://markethive.com/jeffreysloe

Originally written and post by https://maarkethive.com/marketing

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The Tipping Point

Have you ever heard of the phrase “the tipping point”?  If you’re working from home, marketing on the Internet, or a member of a network marketing company that phrase, or concept, may be something you already know about. If not, let me explain. 
 
A tipping point is the magic moment when an idea, a trend, or a social behavior crosses a threshold, tips, and spreads like wildfire.

The Tipping Point is also a book by Malcolm Gladwell. (If you haven’t read it, I suggest you do.) Gladwell writes about epidemics and how they get started. Typically, when we think about an epidemic, we don’t usually think about it outside the context of health issues. However, Gladwell uses the example of Hush Puppies (no, not those tasty round things you usually get with a fish fry) to explain how an epidemic can get started. 

He goes on to explain that Wolverine, the company that manufactures the Hush Puppy shoes, was struggling with sales, when a fashion designer, looking to be different (thinking outside the box), saw the shoes some young kids were wearing, and thought they would be a good fit for his models to wear during a fashion shoot.

Little did he know that the shoes would be a bigger hit than his clothes. As it turned out, Hush Puppy sales exploded to epidemic proportions. Who knew that the shoes a couple of young kids were wearing would turn a company, like Wolverine, around.

That fashion designer was looking to be different, if only to sell his clothes. In his mind, he probably thought the shoes would never get noticed. However, it had the reverse effect. People noticed! They liked what they saw, and the rest, as they say, is history.

So how can we relate the story of Hush Puppies to a home business? Well, we might start by asking some additional questions, like are you getting the word out? Are you doing business differently to stand out from everyone else? Are you reaching outside the box, or are you following the ways of the so-called “guru”? Do people take notice of what you’re doing?

I understand that getting the word out is one of the first steps on your path to success. If nobody knows you’re in business, how can you make any money, right? I get that! But many people go about it the wrong way, or listen to the wrong people, and they jump from system to system, or program to program trying find something that will produce a cash flow. However, they usually wind up spending more than they make. Take it from me, I’ve been there and done that!

If you could change your way of doing business, and start using a system that integrates a plethora of inbound marketing tools, would you? If you answered yes, thinking outside the box is a great place to start. It will also get people to take notice, just like in the Hush Puppy story.

The system I’m referring to is called MarketHive. MarketHive has state-of-the-art tools like a blogging platform, email auto-responders, lead capture pages, SEO platform, social media broadcasting, lead management platform, and much more. And, IT’S FREE!!

MarketHive is new to the world of Internet marketing, and in my humble opinion, is on the verge of a tipping point. Remember, the magic moment when an idea, a trend, or a social behavior crosses a threshold, tips, and spreads like wildfire. That’s why I mention thinking outside the box. Being a part of an epidemic does not come along too often; but with the help of the MarketHive Alpha Founder’s, I’m confident this is going to be one!

We never know how far our word, or idea, will spread, but we have to start by getting the word out. We all know one thing for sure, if we don’t start, nobody will ever see, or hear about, what we’re doing.

So let’s get started by thinking outside the box! Let’s all become a part of this Internet epidemic!